Posts Tagged ‘event tracking’

Expandable Content Tracking Added to Mason Standard GTM Container

Posted: January 31, 2018 at 10:30 am, Last Updated: January 31, 2018 at 10:37 am

I have added expandable content area tracking to the functionality provided in the Mason Standard GTM container. If your site uses expandable content areas, you can use this functionality to determine how often people are actually clicking to expand those containers. Why Track This? This is helpful for two reasons: For less-critical content on a […]

Core Website: Use of Audience Menu

Posted: January 26, 2018 at 1:03 pm, Last Updated: January 31, 2018 at 11:55 am

Background The core website includes an “Audience Menu”, which contains lists of relevant links organized by the intended audience. On January 18th, in an effort to determine how much this menu was used, we implemented specific event tracking for clicks on links within this menu. Click here for technical details on how this tracking was […]

GTM Example: Tracking Clicks on Links Within the Core Website’s Audience Menu

Posted: January 26, 2018 at 12:42 pm, Last Updated: January 26, 2018 at 4:23 pm

Background In order to determine how much use the “Audience Menu” on the homepage of the Mason core website receives, we wanted to specifically track clicks on links within the audience menu ‘flyout’ boxes. Unfortunately, most of the links contained within the audience menu are also available elsewhere on the homepage. This means that, without […]

Version 3 of the Standard Mason GTM Template Container Released

Posted: September 7, 2017 at 2:04 pm, Last Updated: September 27, 2017 at 1:18 pm

Version 3 of the Mason GTM container template has been released. You can find the new version on the Mason GTM Templates page. The new version adds tracking of user interactions with embedded YouTube videos. Data collected includes play and pause button clicks, video completions, as well as checkpoints for having watched 25, 50, 75, […]

Google Analytics: Custom Reports: Events

Posted: June 27, 2017 at 11:50 pm, Last Updated: June 28, 2017 at 1:28 pm

With built-in reports you can only segment by a maximum of two dimensions at a time. That means that once you filter for a specific category, you can either see the label or the action… but not both. That makes it hard to get a clear idea of your overall event activity. Let’s check out […]

Website ‘Event’ Tracking Recommendations (Google Analytics)

Posted: June 27, 2017 at 11:47 pm, Last Updated: August 29, 2017 at 3:46 pm

Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to download In each of these cases, you would ordinarily not have the click data in GA if you didn’t specifically set-up your website’s tracking implementation to track these user actions […]

Tracking Outbound Links in Google Tag Manager using Google Analytics Events

Posted: June 23, 2017 at 1:12 pm, Last Updated: August 28, 2017 at 6:06 pm

Step 1: Enable Required Built-In Variables Enable the built-in variables “Click URL” and “Click Text” (if not already enabled). GTM will need access to these variables to determine the target URL of the link that was clicked. Step 2: Set-Up Trigger Create a trigger called “outbound link click”. This trigger is intended to fire when […]