Tag: event tracking

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Implementation Updates Public

Expandable Content Tracking Added to Mason Standard GTM Container

I have added expandable content area tracking to the functionality provided in the Mason Standard GTM container. If your site uses expandable content areas, you […]

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Public Reporting

Core Website: Use of Audience Menu

Background The core website includes an “Audience Menu”, which contains lists of relevant links organized by the intended audience. On January 18th, in an effort […]

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How-To Public

GTM Example: Tracking Clicks on Links Within the Core Website’s Audience Menu

Background In order to determine how much use the “Audience Menu” on the homepage of the Mason core website receives, we wanted to specifically track […]

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Implementation Updates Public

Version 3 of the Standard Mason GTM Template Container Released

Version 3 of the Mason GTM container template has been released. You can find the new version on the Mason GTM Templates page. The new […]

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How-To Public

Google Analytics: Custom Reports: Events

With built-in reports you can only segment by a maximum of two dimensions at a time. That means that once you filter for a specific […]

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Explainer Highlight Public

Website ‘Event’ Tracking Recommendations (Google Analytics)

Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to […]

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How-To Public

Tracking Outbound Links in Google Tag Manager using Google Analytics Events

Step 1: Enable Required Built-In Variables Enable the built-in variables “Click URL” and “Click Text” (if not already enabled). GTM will need access to these […]