Mason Web Analytics

Using GTM to Add Website Functionality: Anchors in Expandable Areas

GTM Runs Javascript at Runtime Google Tag Manager is not just a way to implement marketing tags on your website. Google Tag Manager is actually […]

Version 3.1 of the Standard Mason GTM Template Container Released

Version 3.1 of the Standard Mason GTM container has been released. You can find the new version on the Mason GTM Templates page. The new […]

GTM: How to Determine if a Clicked Link is an Internal or Outbound Link

When setting-up trigger firing criteria: Option 1: is the given domain name in the click URL? Click URL -> contains -> masonanalytics.gmu.edu Option 2: is […]

Options for Enabling Triggers in Google Tag Manager

How to enable triggers on all pages Page URL -> matches RegEx -> .* How to limit enabling triggers to only a specific website Option […]