The new Provost Drupal website launched today. I have implemented GTM on the new website, using the Mason standard GTM container functionality. Analytics data from […]
The analytics implementation on potomacacademy.gmu.edu has been upgraded to use Google Tag Manager. This means that they are now collecting additional analytics data such as […]
We implemented Google Tag Manager on cfa.gmu.edu, and imported the standard Mason GTM container, version 3.1. This implementation change was annotated in the individual site […]
We implemented Google Tag Manager on hyltoncenter.org, and imported the standard Mason GTM container, version 3.1. This implementation change was annotated in the individual site […]
We implemented Google Tag Manager on theater.gmu.edu, and imported the standard Mason GTM container, version 3.1. This implementation change was annotated in the individual site […]
We have set two new conversion goals on the Google Analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs In […]
The Google Analytics framework is organized into three hierarchical levels: Accounts, Properties, and Views. There is often confusion about what these different levels of organization […]
Proper configuration of the referral exclusion list is very important, because the referral exclusion list has a huge effect on how visits to you website […]
Version 3.1 of the Standard Mason GTM Container has been implemented on the game.gmu.edu website using the Google Tag Manager plugin (https://wordpress.org/plugins/google-tag-manager/). (This is not […]
Mason Digital Analytics