WordPress Plugin Options to Implement Google Analytics
Plugin URL: https://wordpress.org/plugins/google-analyticator/
Used on: Enrollment Management Data, Office of Student Financial Aid, Office of Graduate Admissions, Washington Journalism and Media Conference, Washington Scholars Program, Washington Youth Summit on the Environment
Notes: This plugin will allow you to insert custom code.
Set-up: Install the plugin and set the Google Analytics property on the plugin’s settings page to the primary analytics property for the website.
If you would also like to send pageview data to one or more additional roll-up properties: on the settings page for this plugin, in the “Additional tracking code (after tracker initialization)” field, enter the custom code to handle sending the pageview data to the relevant roll-up properties. More information
Google Analytics Dashboard for WP
Plugin URL: https://wordpress.org/plugins/google-analytics-dashboard-for-wp/
Used on: Provost
Google Analytics for WordPress by MonsterInsights
Header and Footer Scripts
Plugin URL: https://wordpress.org/plugins/header-and-footer-scripts/
Notes: This plugin can do whatever you want, but you have to know what you are doing.