Implementing Google AnalyticsHome / Implementing Google Analytics Create Google Analytics Properties Create Both Universal Analytics and GA 4 Properties (recommended) Creating Google Analytics Universal Analytics and GA4 Properties Create Universal Analytics Property (optional) Creating a Google Analytics Universal Analytics Property Create GA4 Analytics Property Creating a Google Analytics GA4 Property Create Google Google Tag Manager Container Creating a Google Tag Manager Container Configure Website to Use the Google Tag Manager Container WordPress Configuring a WordPress Website to use a Google Tag Manager Container Drupal