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How-To Public

Google Analytics: Custom Reports: Events

With built-in reports you can only segment by a maximum of two dimensions at a time. That means that once you filter for a specific […]

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Explainer Highlight Public

Website ‘Event’ Tracking Recommendations (Google Analytics)

Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to […]

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Highlight Implementation Updates Public

Mason Google Tag Manager Container Template

We now offer a customized Google Tag Manager Template Container for Mason websites to use. This GTM container tracks page views (of course), as well […]

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Private

Google Tag Manager: Discussion

What is Google Tag Manager (GTM)? Why use GTM?

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Explainer Public

Google Analytics: Cross-Domain Tracking

We usually don’t have to worry about cross-domain tracking; most of what we are concerned with is actually tracking across sub-domains. Tracking clients across sub-domains […]

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Explainer Public

Google Analytics: Referral Exclusion List

Don’t put gmu.edu in your referral exclusion list! Doing so will mean that you won’t see referral traffic from any gmu.edu websites. What is a […]

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Explainer Public

Google Analytics: The Tracking Cookie

Google Analytics uses a browser cookie as an identification mechanism. The GA cookie is used to uniquely identify the client across multiple pagesviews and visits. […]

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How-To Public

Google Analytics: Tracking ‘Outbound’ Links via a Roll-Up Property.

The Question CEHD wanted to see how much traffic they were sending from their website (cehd.gmu.edu) to the core website’s Request Information page. Possible Solutions […]

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How-To Public

Google Analytics: Identifying 404 Pages for Mason WordPress (Kuma Theme) Websites

Mason’s WordPress template will serve any arbitrary URL, even if such a page doesn’t exist on the website. While the resulting page will present you […]

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How-To Public

Google Analytics: Identifying 404 Pages for Mason Drupal Websites

Mason’s Drupal implementation will serve any arbitrary URL, even if such a page doesn’t exist on the website. While the resulting page will present you […]