Posts Tagged ‘GA Users Group 2017-06’

Google Analytics: Custom Reports: Events

Posted: June 27, 2017 at 11:50 pm, Last Updated: June 28, 2017 at 1:28 pm

With built-in reports you can only segment by a maximum of two dimensions at a time. That means that once you filter for a specific category, you can either see the label or the action… but not both. That makes it hard to get a clear idea of your overall event activity. Let’s check out […]

Website ‘Event’ Tracking Recommendations (Google Analytics)

Posted: June 27, 2017 at 11:47 pm, Last Updated: August 29, 2017 at 3:46 pm

Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to download In each of these cases, you would ordinarily not have the click data in GA if you didn’t specifically set-up your website’s tracking implementation to track these user actions […]

Mason Google Tag Manager Container Template

Posted: June 23, 2017 at 1:10 pm, Last Updated: August 29, 2017 at 4:02 pm

We now offer a customized Google Tag Manager Template Container for Mason websites to use. This GTM container tracks page views (of course), as well as clicks on outbound, email, and file links. It also supports one Google Analytics property for the local website as well as up to two additional roll-up properties. One roll-up […]

Google Tag Manager: Discussion

Posted: June 23, 2017 at 12:56 pm, Last Updated: June 28, 2017 at 10:57 am

What is Google Tag Manager (GTM)? Why use GTM?

Google Analytics: Cross-Domain Tracking

Posted: June 23, 2017 at 12:50 pm, Last Updated: June 28, 2017 at 10:57 am

We usually don’t have to worry about cross-domain tracking; most of what we are concerned with is actually tracking across sub-domains. Tracking clients across sub-domains of gmu.edu typically works by default. Tracking Clients Across Sub-Domains Tracking clients across-sub-domain tracking in Google Analytics works by default, unless: you are using an outdated version of the GA […]

Google Analytics: Referral Exclusion List

Posted: June 23, 2017 at 11:50 am, Last Updated: June 28, 2017 at 1:14 pm

Don’t put gmu.edu in your referral exclusion list! Doing so will mean that you won’t see referral traffic from any gmu.edu websites. What is a referral? A referral is an instance of a user following a link from an external website to your website. For example, When a user follows a link from example.com to […]

Google Analytics: The Tracking Cookie

Posted: June 23, 2017 at 11:48 am, Last Updated: June 28, 2017 at 1:55 pm

Google Analytics uses a browser cookie as an identification mechanism. The GA cookie is used to uniquely identify the client across multiple pagesviews and visits. By default, the cookie that Google Analytics sets is set on the highest-level domain possible. On a user’s first visit to your GA enabled website: subdomain.domain.com, Google analytics will set […]

Google Analytics: Tracking ‘Outbound’ Links via a Roll-Up Property.

Posted: June 22, 2017 at 11:28 am, Last Updated: June 28, 2017 at 1:05 pm

The Question CEHD wanted to see how much traffic they were sending from their website (cehd.gmu.edu) to the core website’s Request Information page. Possible Solutions Solution 1: Outbound Link Event Tracking By default, click on outbound links will not be captured in your site analytics by GA. You can (either through code or using GTM) […]

Google Analytics: Identifying 404 Pages for Mason WordPress (Kuma Theme) Websites

Posted: June 21, 2017 at 4:10 pm, Last Updated: June 28, 2017 at 10:54 am

Mason’s WordPress template will serve any arbitrary URL, even if such a page doesn’t exist on the website. While the resulting page will present you with a “Page Not Found” message, and will return a 404 HTTP response code, the resulting page will appear to be at the URL you provided; it will not redirect […]

Google Analytics: Identifying 404 Pages for Mason Drupal Websites

Posted: June 21, 2017 at 4:09 pm, Last Updated: June 28, 2017 at 12:38 pm

Mason’s Drupal implementation will serve any arbitrary URL, even if such a page doesn’t exist on the website. While the resulting page will present you with a “Page Not Found” message, and will return a 404 HTTP response code, the resulting page will appear to be at the URL you provided; it will not redirect […]