George Mason University

Google Web Light

Posted: July 25, 2017 at 10:48 am, Last Updated: July 25, 2017 at 2:05 pm

What is Google Web Light? Google Web Light is a transcoding service which is intended to reduce the bandwidth required to load a website. In some circumstances when users request a webpage over a slow internet connection, their browser will use Google Web Light to optimize the site on-the-fly to reduce page load times. When […]

Google Analytics Content Grouping

Posted: July 25, 2017 at 10:48 am, Last Updated: July 25, 2017 at 2:44 pm

What is Content Grouping The Google Analytics Content Grouping feature allows you to organize your website content (pages) into content groups. You can then view your GA reports segmented by content group, instead of just by page (or path drill-down). This is a useful way of aggregating similar content on your website to see how […]

Custom Report: URL Queries (non-404, non-search)

Posted: July 25, 2017 at 10:46 am, Last Updated: July 25, 2017 at 3:07 pm

Data-driven content often has a lot of variation in the URLs because of the changing query parameters. As a result, the importance of this traffic can often be missed as the page hits are divided into many different URIs and therefore often appear farther down the list of all pages. By showing only those page […]

New Google Analytics Homepage

Posted: July 25, 2017 at 10:07 am, Last Updated: July 25, 2017 at 11:55 am

The Google Analytics interface has been redesigned to include a new homepage. More info on the new GA homepage from the Google Analytics Blog Mini-reports with links to the associated full reports. Can change date range in each mini-report (except for Real-Time report). The layout is customized based on your setup. For example, if you […]

Mason-Related Custom Traffic Segments (Google Analytics)

Posted: July 24, 2017 at 10:21 pm, Last Updated: February 21, 2018 at 3:17 pm

Below are some Google Analytics custom segments that are specifically relevant to George Mason University. Click any of the links below to import the custom segment into your Google Analytics account. Mason-Related Segments On-Campus/Off-Campus Traffic On-Campus (Service Provider: George Mason University) Off-Campus (Service Provider: Not George Mason University) Individual Campuses Campus: Fairfax Campus: Arlington Campus: […]

Analytics Update – July 2017

Posted: June 27, 2017 at 11:51 am, Last Updated: September 28, 2017 at 1:40 pm