Mason Web Analytics

Google Web Light

What is Google Web Light? Google Web Light is a transcoding service which is intended to reduce the bandwidth required to load a website. In […]

Google Analytics Content Grouping

What is Content Grouping The Google Analytics Content Grouping feature allows you to organize your website content (pages) into content groups. You can then view […]

Custom Report: URL Queries (non-404, non-search)

Data-driven content often has a lot of variation in the URLs because of the changing query parameters. As a result, the importance of this traffic […]

New Google Analytics Homepage

The Google Analytics interface has been redesigned to include a new homepage. More info on the new GA homepage from the Google Analytics Blog Mini-reports […]

Mason-Related Custom Traffic Segments (Google Analytics)

Below are some Google Analytics custom segments that are specifically relevant to George Mason University. Click any of the links below to import the custom […]

Analytics Update – July 2017