Posts Tagged ‘GA Users Group 2017-04’

Interesting Segments: Skipping Homepage, High-Engagers

Posted: April 26, 2017 at 12:40 pm, Last Updated: April 26, 2017 at 12:54 pm

Sessions Which Do Not Include a View of the Homepage Example segment: Sessions: Exclude: Page: Homepage (Note: this segment is designed for the Mason core website. It may need to be modified to work with your website.) What it includes: This segment will include only sessions which do not view the homepage. Why it is […]

Recovering GA Account Access

Posted: April 21, 2017 at 2:27 pm, Last Updated: May 2, 2017 at 10:40 am

Remember, our recommendation when configuring a new google Analytics Property includes always providing full access permissions to more than one person/email address. If at all possible, it is also a good idea to provide full access permissions to a generic email address that is tied to your unit/department, and not to a specific individual. If […]

Roll-Up Segmentation

Posted: April 19, 2017 at 10:58 am, Last Updated: April 26, 2017 at 1:01 pm

Since this only makes sense when dealing with a roll-up property (an analytics property containing more than one website), we will be using the Mason Google Analytics Roll-Up property. Account: Mason Analytics Roll-Up Property: Rollup Property View: gmu: roll-Up 2.0 all traffic The examples below use the School of Business. Sessions Starting on Business and […]

Mason Analytics Roll-Up Update – April 2017

Posted: April 19, 2017 at 10:17 am, Last Updated: May 22, 2017 at 4:41 pm

New Websites in Roll-Up Coming Soon Computer Game Design – game.gmu.edu School of Music – music.gmu.edu Other Items We are attempting to recover GA account access for Smithsonian-Mason School of Conservation. Once we have regained access, we will also add this site to the roll-up.

Campaign-Tagging: Email

Posted: April 17, 2017 at 5:11 pm, Last Updated: August 28, 2017 at 2:06 pm

Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google Analytics is case-sensitive, so capitalization matters. Using all lower-case will is a clear and unambiguous rule which will make it easier to keep our campaign tagging parameters consistent in the […]

Campaign Tagging Recommendations (Google Analytics)

Posted: April 17, 2017 at 4:55 pm, Last Updated: February 21, 2018 at 11:41 am

Need to generate some campaign-tagged URLs?Please try the Mason Campaign URL Builder Application. The post below covers why you might want to use campaign-tagging, and the mechanics of how campaign-tagging works. For more information about how to use campaign-tagging strategically in ways that work for your business, please see this post: Campaign-Tagging Strategy. What is […]

Mason Campaign URL Builder Application

Posted: April 17, 2017 at 2:27 pm, Last Updated: September 5, 2017 at 2:43 pm

Access the Mason Campaign URL Builder Web App What is This? The Mason Campaign URL Builder is intended to coordinate campaign-tagging across the university by providing a tool to easily generate campaign-tagged URLs using the recommended tagging schema. What is Campaign-Tagging? More information about campaign-tagging Why Would I Use This Tool? It can quickly generate […]

Updated Version of the Mason Campaign URL Builder Excel Sheet

Posted: April 14, 2017 at 3:10 pm, Last Updated: April 26, 2017 at 12:10 pm

Please consider using the Mason Campaign URL Builder Web App instead. The Mason Campaign URL builder Excel sheet has been updated. The changes are as follows: New fields have been added to allow the user to optionally specify their business unit and subgroup (e.g. “foundation” or “admissions-undergraduate” or “chss-psychology”, etc.) The order of the ‘Medium’ […]

Campaign Tagging: Social Media

Posted: April 5, 2017 at 5:02 pm, Last Updated: August 28, 2017 at 2:06 pm

Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google Analytics is case-sensitive, so capitalization matters. Using all lower-case will is a clear and unambiguous rule which will make it easier to keep our campaign tagging parameters consistent in the […]

Why do Unusual Hostnames Show-Up in Your GA reports?

Posted: March 30, 2017 at 4:58 pm, Last Updated: June 29, 2017 at 9:42 am

Occasionally, you may see traffic traffic data from unusual/unrecognized hostnames showing-up in your GA reports. As an example, here are some of the top hostnames appearing the Mason core website in the last week or so: Hostname Sessions www2.gmu.edu 103733 www.youtube.com 112 www2.gmu.edu.googleweblight.com 16 m.youtube.com 10 translate.googleusercontent.com 6 georgemasonudev.prod.acquia-sites.com 4 fanyi.myyoudao.com 2 web.archive.org 2 webcache.googleusercontent.com […]