Mason Web Analytics

Interesting Segments: Skipping Homepage, High-Engagers

Sessions Which Do Not Include a View of the Homepage Example segment: Sessions: Exclude: Page: Homepage (Note: this segment is designed for the Mason core […]

Recovering GA Account Access

Remember, our recommendation when configuring a new google Analytics Property includes always providing full access permissions to more than one person/email address. If at all […]

Roll-Up Segmentation

Since this only makes sense when dealing with a roll-up property (an analytics property containing more than one website), we will be using the Mason […]

Mason Analytics Roll-Up Update – April 2017

New Websites in Roll-Up Coming Soon Computer Game Design – game.gmu.edu School of Music – music.gmu.edu Other Items We are attempting to recover GA account […]

Campaign-Tagging: Email

Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google […]

Campaign Tagging Recommendations (Google Analytics)

Need to generate some campaign-tagged URLs?Please try the Mason Campaign URL Builder Application. The post below covers why you might want to use campaign-tagging, and […]

Mason Campaign URL Builder Application

Access the Mason Campaign URL Builder Web App What is This? The Mason Campaign URL Builder is intended to coordinate campaign-tagging across the university by […]

Updated Version of the Mason Campaign URL Builder Excel Sheet

Please consider using the Mason Campaign URL Builder Web App instead. The Mason Campaign URL builder Excel sheet has been updated. The changes are as […]

Campaign Tagging: Social Media

Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google […]

Why do Unusual Hostnames Show-Up in Your GA reports?

Occasionally, you may see traffic traffic data from unusual/unrecognized hostnames showing-up in your GA reports. As an example, here are some of the top hostnames […]