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Implementation Updates Public

New Analytics Views Added to Mason Rollup Property

I have added a number of new views to the Mason university rollup property: campaign traffic only, traffic from .EDUs, traffic from .GOVs, traffic from […]

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Mason Google Tag Manager Container Template

We now offer a customized Google Tag Manager Template Container for Mason websites to use. This GTM container tracks page views (of course), as well […]

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Explainer Public

Web Analytics Introduction Workshop Presentation

The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]

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Implementation Updates Public

Mason Analytics Roll-Up Update – April 2017

New Websites in Roll-Up Coming Soon Computer Game Design – game.gmu.edu School of Music – music.gmu.edu Other Items We are attempting to recover GA account […]

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How to Implement the University Google Analytics Roll-Up

Using Google Tag Manager The most effective way to implement the University Google Analytics Roll-Up is to implement Google Tag Manager on your website and […]