Please consider using the Mason Campaign URL Builder Web App instead. The Mason Campaign URL builder Excel sheet has been updated. The changes are as […]
Background The Mason ‘theme’ pages consist of the pages on the Core website which have page paths beginning with one of the following: “redefining-excellence”, “inclusive-and-accessible”, […]
Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google […]
Occasionally, you may see traffic traffic data from unusual/unrecognized hostnames showing-up in your GA reports. As an example, here are some of the top hostnames […]
How to assess a website’s current analytics set-up. Google Tag Assistant – Chrome Plugin WASP (Web Analytics Solutions Profiler) Inspector – Chrome Plugin
Using Google Tag Manager The most effective way to implement the University Google Analytics Roll-Up is to implement Google Tag Manager on your website and […]
Recommended Google Analytics Best-Practices Account Configuration Ensure that more than one person has full access permissions on the account. It is highly recommended that you […]
WordPress Plugin Options to Implement Google Analytics Google Analyticator Plugin URL: https://wordpress.org/plugins/google-analyticator/ Used on: Enrollment Management Data, Office of Student Financial Aid, Office of Graduate […]
Mason Digital Analytics