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History of Web Analytics at Mason

Examples

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Volgenau Analytics Consultation

I met with Martha Bushong and Stephen Nash of the Volgenau School to discuss the possibility of improving their websites’ analytics implementations. Many of their […]

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Google Tag Manager: Discussion

What is Google Tag Manager (GTM)? Why use GTM?

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Mason Campaign URL Builder Notes

Here follows the changes in the Excel formula from version 2 to version 3 of the Mason Campaign URL Builder. The original formula from version […]