Posts Tagged ‘consulting’

Consultation with School of Business

Posted: January 16, 2019 at 12:36 pm

I met with a representative from the School of Business to review their Google Tag Manager implementation, among other things. I discussed with her: why we use Google Tag Manager, why we use the Mason Standard GTM container, how we manage custom website-specific tracking within the context of the Mason Standard GTM container, how we […]

Consultation with University Events

Posted: January 15, 2019 at 3:23 pm, Last Updated: January 16, 2019 at 12:36 pm

I met with University Events today to discuss campaign-tagging for graduation communications. We discussed: why use campaign tagging, campaign tagging strategy, campaign tagging mechanics, and the use of the Mason Campaign URL Builder They will be sending out communications by email and on social media, and will also prepare messages to be sent out by […]

Consultation with S-CAR

Posted: January 10, 2019 at 1:03 pm

I met with S-CAR today to review with them how they could identify 404 pages that users are attempting to access on their website. Using Google Analytics, website administrators are able to see which URLs on their site are being requested that result in Page Not Found errors. I also showed some techniques for determining […]

Consultation with COS

Posted: January 9, 2019 at 5:19 pm, Last Updated: January 10, 2019 at 10:22 am

I met with representatives from COS today to discuss: how to implement analytics on sites which have not yet implemented analytics, how to better organize their existing analytics accounts/properties, and how to upgrade their existing analytics implementations I have now begun working with representatives from a few of their sites to upgrade them to GTM.

Analytics Consultation with CVPA

Posted: October 25, 2018 at 9:31 am, Last Updated: October 26, 2018 at 9:39 am

I met with CVPA to review their analytics and help them set-up some custom reports to track the conversion activity associated with their email marketing campaigns. We reviewed how to see their conversion information (ticket sales) by campaign, now that they have been campaign-tagging the links in their emails. They use Constant Contact for emailing, […] 30-Day Analytics Review

Posted: October 23, 2018 at 1:49 pm, Last Updated: October 23, 2018 at 4:29 pm

Google Analytics Home -> When do your users visit? Monday is the busiest time Audience -> Overview On-campus / off-campus segments Really low bounce rate Audience -> Mobile -> Overview High mobile use. We usually see mobile/desktop split somewhere between 25/75 to 33/66. So 50/50 is high. Acquisition -> Overview Organic search as navigation Little […]

Consultation with University Life

Posted: September 28, 2018 at 10:37 am

I met with representatives from University Life to review what internal site search data was available in Google Analytics. University Life is planning to implement a mobile application platform called Involvio, within which they can highlight campus events and activities, etc. In order to determine what students are interested in at a given time, they […]

Consultation with Office of Military Services

Posted: September 5, 2018 at 1:56 pm

I met with the Office of Military Services to do a 30-day analytics review of their new website. Specifically, I wanted to review with them: how their website is being used, what data is being collected, what data is not being collected that they might need, what measurable goals could be set for the website […]

Consultation with Staff Senate

Posted: August 22, 2018 at 12:43 pm

I met with a representative from the staff senate. We reviewed the data being collected in their analytics and what to look at for insights, and we also were able to successfully research and troubleshoot an issue they were reportedly experiencing with campaign-tagging their newsletters. Going forward, they plan to begin campaign-tagging the links in […]

Consultation with CEHD

Posted: August 9, 2018 at 12:49 pm, Last Updated: August 22, 2018 at 12:52 pm

I met with CEHD to review their recent Google Analytics reorganization and their GTM implementation. We reviewed their GA account and tested the GTM implementation and all looked good. They also had a good idea about a department specific event tracker for the GTM container. This event tracker would send event data to the website’s […]