Categories
Public Reporting

Mason ‘Theme’ Pages Usage Activity

Background

The Mason ‘theme’ pages consist of the pages on the Core website which have page paths beginning with one of the following: “redefining-excellence”, “inclusive-and-accessible”, “focused-your-future”, “located-for-opportunity”, “pioneering-research”, “driven-serve”. These pages are prominently linked-to from the Mason homepage slide rotator.

Question

How many people are viewing the Mason ‘theme’ pages?

Summary

  • Over the first 3 months of 2017, only 1.65% or users viewed one or more of our theme pages.
  • The amount of traffic (click-throughs) these pages receive is not necessarily an indicator of the value of the impression that the hompage slide rotator may have on the user.

Report Specifications

Account: Mason Office of Communications and Marketing 01
Property: http://www2.gmu.edu
View: [PROD] Default 1.0 (2017-06-25)
Date Range: 2017-01-01 – 2017-03-31 (3 months)
Filter: ^\/(redefining-excellence|inclusive-and-accessible|focused-your-future|located-for-opportunity|pioneering-research|driven-serve)

Details

1) What percent of pageviews on the Core website are for one of these pages?
Report: Behavior -> Site Content -> All Pages – filter as specified above
Outcome:
Total pageviews: 3,077,094
Total rotator-linked pages pageviews: 15,699

* Views of these pages account for 0.51% of all pageviews

2) What percent of sessions on the Core website view one of these pages?
Report (custom): Theme Pages Daily Overview
Outcome:
Total sessions: 1,311,260
Sessions including a view of theme pages: 1,955

* Sessions including a view of a theme pages account for 0.15% of all sessions

3) What percent of users of the Core website visit one of these pages?
Report (custom): Theme Pages Daily Overview
Outcome:
Total users: 597,960
Users having sessions which include a view of theme pages: 9,841

* Users having sessions which include a view of theme pages account for 1.65% of all users

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