Mason Web Analytics

Google Analytics Technical Audit Reports

This report will help to identify technical issues with specific combinations of devices, operating systems, and browsers. You can infer that there may be technical […]

Interesting Segments: In-State vs. Out-of-State

Here are two (simple) segments you can import into your GA account in order to segment your traffic by in-state (region = “Virginia”) or out-of-state […]

How To: Access Google Search Console Data from Within Google Analytics

https://support.google.com/webmasters/answer/1120006?hl=en Acquisition -> Search Console If you have not yet set-up search console data sharing, you will see the following message: If you click the […]

How to Create a Google Account Associated with Your Mason Email

You can only provide access to any Google products – such as Google Analytics – to a registered Google account. When you access Google Analytics […]

Interesting Segments: Skipping Homepage, High-Engagers

Sessions Which Do Not Include a View of the Homepage Example segment: Sessions: Exclude: Page: Homepage (Note: this segment is designed for the Mason core […]

Recovering GA Account Access

Remember, our recommendation when configuring a new google Analytics Property includes always providing full access permissions to more than one person/email address. If at all […]

Campaign-Tagging: Email

Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google […]

Campaign Tagging: Social Media

Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google […]

How To: Assess a Website’s Analytics Implementation

How to assess a website’s current analytics set-up. Google Tag Assistant – Chrome Plugin WASP (Web Analytics Solutions Profiler) Inspector – Chrome Plugin

How to Implement the University Google Analytics Roll-Up

Using Google Tag Manager The most effective way to implement the University Google Analytics Roll-Up is to implement Google Tag Manager on your website and […]