Mason Web Analytics

Category: How-To

How To: Implement Google Tag Manager in WordPress

Introduction There are many ways to implement Google Tag Manager in WordPress: you could use one of the many WordPress plugins that handle GTM integration […]

Options for Enabling Triggers in Google Tag Manager

How to enable triggers on all pages Page URL -> matches RegEx -> .* How to limit enabling triggers to only a specific website Option […]

Tracking Outbound Links in Google Tag Manager using Google Analytics Events

Step 1: Enable Required Built-In Variables Enable the built-in variables “Click URL” and “Click Text” (if not already enabled). GTM will need access to these […]

Google Analytics: Tracking ‘Outbound’ Links via a Roll-Up Property.

The Question CEHD wanted to see how much traffic they were sending from their website (cehd.gmu.edu) to the core website’s Request Information page. Possible Solutions […]

Google Analytics: Identifying 404 Pages for Mason WordPress (Kuma Theme) Websites

Mason’s WordPress template will serve any arbitrary URL, even if such a page doesn’t exist on the website. While the resulting page will present you […]

Google Analytics: Identifying 404 Pages for Mason Drupal Websites

Mason’s Drupal implementation will serve any arbitrary URL, even if such a page doesn’t exist on the website. While the resulting page will present you […]

Spam Filter Segment – Craig Zaccaro

2 types: Spam bots that visit websites (spam crawlers) – send out http requests to websites with fake referral headers Spam bots that don’t visit […]

Tracking Virtual Pageviews – Craig Zaccaro

The default tracking snippet runs on each new page load. This makes it difficult to track single page applications where the site loads new page […]

Google Analytics Desktop Technical Audit Report

This report will help you identify if there are any technical issues that may potentially be affecting your desktop users. It will also allow you […]

Google Analytics Mobile Technical Audit Report

This report will help to identify technical issues with mobile devices for specific combinations of mobile devices, operating systems, browsers, and browser versions. Note that […]