Mason Web Analytics

Google Analytics Desktop Technical Audit Report

This report will help you identify if there are any technical issues that may potentially be affecting your desktop users. It will also allow you […]

Google Analytics Mobile Technical Audit Report

This report will help to identify technical issues with mobile devices for specific combinations of mobile devices, operating systems, browsers, and browser versions. Note that […]

Google Analytics Technical Audit Reports

This report will help to identify technical issues with specific combinations of devices, operating systems, and browsers. You can infer that there may be technical […]

Google Analytics Custom Report: Landing Pages Audit

The top landing pages report is an immediately actionable report, as it shows you how/where users enter you website, and how effective those different entry […]

Interesting Segments: In-State vs. Out-of-State

Here are two (simple) segments you can import into your GA account in order to segment your traffic by in-state (region = “Virginia”) or out-of-state […]

How To: Access Google Search Console Data from Within Google Analytics

https://support.google.com/webmasters/answer/1120006?hl=en Acquisition -> Search Console If you have not yet set-up search console data sharing, you will see the following message: If you click the […]

How to Create a Google Account Associated with Your Mason Email

You can only provide access to any Google products – such as Google Analytics – to a registered Google account. When you access Google Analytics […]

Interesting Segments: Skipping Homepage, High-Engagers

Sessions Which Do Not Include a View of the Homepage Example segment: Sessions: Exclude: Page: Homepage (Note: this segment is designed for the Mason core […]

Recovering GA Account Access

Remember, our recommendation when configuring a new google Analytics Property includes always providing full access permissions to more than one person/email address. If at all […]

Roll-Up Segmentation

Since this only makes sense when dealing with a roll-up property (an analytics property containing more than one website), we will be using the Mason […]