Mason Web Analytics

Author: Jan Macario

Analytics Update – June 2017

New Websites in Roll-Up Lots of University Life sites added to roll-up. Google Tag Manager I have created a template container for use on Mason […]

Web Analytics Introduction Workshop Presentation

The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]

Spam Filter Segment – Craig Zaccaro

2 types: Spam bots that visit websites (spam crawlers) – send out http requests to websites with fake referral headers Spam bots that don’t visit […]

Tracking Virtual Pageviews – Craig Zaccaro

The default tracking snippet runs on each new page load. This makes it difficult to track single page applications where the site loads new page […]

Analytics Update – May 2017

New Websites in Roll-Up Google Tag Manager I have begun implementing Google Tag Manager on both WordPress and Drupal platforms. Over time, this will likely […]

Case Study: Sharing News Stories

News Story: “Student-developed diagnostics could change tuberculosis detection, treatment” – https://www2.gmu.edu/news/394681 Published on: 2017-04-21 Included in The George newsletter: 2017-04-25 Posted to social media: 2017-04-25 […]

Google Analytics Desktop Technical Audit Report

This report will help you identify if there are any technical issues that may potentially be affecting your desktop users. It will also allow you […]

Google Analytics Mobile Technical Audit Report

This report will help to identify technical issues with mobile devices for specific combinations of mobile devices, operating systems, browsers, and browser versions. Note that […]

Google Analytics Technical Audit Reports

This report will help to identify technical issues with specific combinations of devices, operating systems, and browsers. You can infer that there may be technical […]

Google Analytics Custom Report: Landing Pages Audit

The top landing pages report is an immediately actionable report, as it shows you how/where users enter you website, and how effective those different entry […]