What is Content Grouping The Google Analytics Content Grouping feature allows you to organize your website content (pages) into content groups. You can then view […]
Takeaway You should set-up goals in Google Analytics corresponding to the actual marketing goals you have for your website. Then you can track your website […]
We now offer a customized Google Tag Manager Template Container for Mason websites to use. This GTM container tracks page views (of course), as well […]
We usually don’t have to worry about cross-domain tracking; most of what we are concerned with is actually tracking across sub-domains. Tracking clients across sub-domains […]
The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]
New Websites in Roll-Up Google Tag Manager I have begun implementing Google Tag Manager on both WordPress and Drupal platforms. Over time, this will likely […]
Using Google Tag Manager The most effective way to implement the University Google Analytics Roll-Up is to implement Google Tag Manager on your website and […]
