Mason Web Analytics

Google Analytics: Three Ways to Pull Data

For this example, we will be pulling the top 100 internal site search terms from the Mason core website (www2.gmu.edu) for the ‘off-campus’ segment. Account: […]

Microsoft Excel: AnalyticsEdge Add-In

Name: Analytics Edge Add-ins for Microsoft Excel Website: http://www.analyticsedge.com/ The Analytics Edge Plug-In for Microsoft Excel allows you to easily pull data in to an […]

Excel: Custom VBA Function to Return Quarter from Date

Function fnQuarterFromWeek(varDate) ‘Declare variables Dim varMonth ‘Get month from date varMonth = Month(varDate) ‘Set quarter based on month If varMonth < 3 Then varQuarter = […]

Volgenau Analytics Consultation

I met with Martha Bushong and Stephen Nash of the Volgenau School to discuss the possibility of improving their websites’ analytics implementations. Many of their […]

Analytics Update – August 2017

Google Analytics Mason Admissions Request Information Form Goals

We are now tracking submissions of both the undergraduate and graduate request information forms as goals within the Mason Google Analytics Roll-Up. These are important […]

Google Web Light

What is Google Web Light? Google Web Light is a transcoding service which is intended to reduce the bandwidth required to load a website. In […]

Google Analytics Content Grouping

What is Content Grouping The Google Analytics Content Grouping feature allows you to organize your website content (pages) into content groups. You can then view […]

Custom Report: URL Queries (non-404, non-search)

Data-driven content often has a lot of variation in the URLs because of the changing query parameters. As a result, the importance of this traffic […]

New Google Analytics Homepage

The Google Analytics interface has been redesigned to include a new homepage. More info on the new GA homepage from the Google Analytics Blog Mini-reports […]