Mason Web Analytics

Category: Public

Excel: Custom VBA Function to Return Quarter from Date

Function fnQuarterFromWeek(varDate) ‘Declare variables Dim varMonth ‘Get month from date varMonth = Month(varDate) ‘Set quarter based on month If varMonth < 3 Then varQuarter = […]

Analytics Update – August 2017

Google Analytics Mason Admissions Request Information Form Goals

We are now tracking submissions of both the undergraduate and graduate request information forms as goals within the Mason Google Analytics Roll-Up. These are important […]

Google Web Light

What is Google Web Light? Google Web Light is a transcoding service which is intended to reduce the bandwidth required to load a website. In […]

Google Analytics Content Grouping

What is Content Grouping The Google Analytics Content Grouping feature allows you to organize your website content (pages) into content groups. You can then view […]

Custom Report: URL Queries (non-404, non-search)

Data-driven content often has a lot of variation in the URLs because of the changing query parameters. As a result, the importance of this traffic […]

New Google Analytics Homepage

The Google Analytics interface has been redesigned to include a new homepage. More info on the new GA homepage from the Google Analytics Blog Mini-reports […]

Mason-Related Custom Traffic Segments (Google Analytics)

Below are some Google Analytics custom segments that are specifically relevant to George Mason University. Click any of the links below to import the custom […]

Mason Theme Pages Trend Analysis

Background The Mason ‘theme’ pages are the pages on the core website which describe an aspect of the university in the context of one of […]

Google Analytics: Custom Reports: Events

With built-in reports you can only segment by a maximum of two dimensions at a time. That means that once you filter for a specific […]