Mason Web Analytics

Category: Public

Website ‘Event’ Tracking Recommendations (Google Analytics)

Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to […]

Google Analytics: Goals/Conversions

Takeaway You should set-up goals in Google Analytics corresponding to the actual marketing goals you have for your website. Then you can track your website […]

Analytics Update – July 2017

Regular Expression to Validate Google Analytics Property IDs

^UA-\d{7,9}-\d{1,2}$

GTM: How to Determine if a Clicked Link is an Internal or Outbound Link

When setting-up trigger firing criteria: Option 1: is the given domain name in the click URL? Click URL -> contains -> masonanalytics.gmu.edu Option 2: is […]

How To: Implement GTM in Drupal

GTM Drupal Module How to configure the module to only track non-logged-in users.

How To: Implement Google Tag Manager in WordPress

Introduction There are many ways to implement Google Tag Manager in WordPress: you could use one of the many WordPress plugins that handle GTM integration […]

Options for Enabling Triggers in Google Tag Manager

How to enable triggers on all pages Page URL -> matches RegEx -> .* How to limit enabling triggers to only a specific website Option […]

Tracking Outbound Links in Google Tag Manager using Google Analytics Events

Step 1: Enable Required Built-In Variables Enable the built-in variables “Click URL” and “Click Text” (if not already enabled). GTM will need access to these […]

Mason Google Tag Manager Container Template

We now offer a customized Google Tag Manager Template Container for Mason websites to use. This GTM container tracks page views (of course), as well […]