Mason Web Analytics

Interesting Segments: In-State vs. Out-of-State

Here are two (simple) segments you can import into your GA account in order to segment your traffic by in-state (region = “Virginia”) or out-of-state […]

How To: Access Google Search Console Data from Within Google Analytics

https://support.google.com/webmasters/answer/1120006?hl=en Acquisition -> Search Console If you have not yet set-up search console data sharing, you will see the following message: If you click the […]

How to Create a Google Account Associated with Your Mason Email

You can only provide access to any Google products – such as Google Analytics – to a registered Google account. When you access Google Analytics […]

Interesting Segments: Skipping Homepage, High-Engagers

Sessions Which Do Not Include a View of the Homepage Example segment: Sessions: Exclude: Page: Homepage (Note: this segment is designed for the Mason core […]

Recovering GA Account Access

Remember, our recommendation when configuring a new google Analytics Property includes always providing full access permissions to more than one person/email address. If at all […]

Roll-Up Segmentation

Since this only makes sense when dealing with a roll-up property (an analytics property containing more than one website), we will be using the Mason […]

Mason Analytics Roll-Up Update – April 2017

New Websites in Roll-Up Coming Soon Computer Game Design – game.gmu.edu School of Music – music.gmu.edu Other Items We are attempting to recover GA account […]

Campaign-Tagging: Email

Need to generate some campaign-tagged URLs? Please try the Mason Campaign URL Builder Web App. Recommendations Capitalization All parameters should use only lower-case characters. Google […]

Campaign Tagging Recommendations (Google Analytics)

Need to generate some campaign-tagged URLs?Please try the Mason Campaign URL Builder Application. The post below covers why you might want to use campaign-tagging, and […]

Mason Campaign URL Builder Application

Access the Mason Campaign URL Builder Web App What is This? The Mason Campaign URL Builder is intended to coordinate campaign-tagging across the university by […]