Mason Web Analytics

Mason-Related Custom Traffic Segments (Google Analytics)

Below are some Google Analytics custom segments that are specifically relevant to George Mason University. Click any of the links below to import the custom […]

Mason Theme Pages Trend Analysis

Background The Mason ‘theme’ pages are the pages on the core website which describe an aspect of the university in the context of one of […]

Google Analytics: Custom Reports: Events

With built-in reports you can only segment by a maximum of two dimensions at a time. That means that once you filter for a specific […]

Website ‘Event’ Tracking Recommendations (Google Analytics)

Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to […]

Google Analytics: Goals/Conversions

Takeaway You should set-up goals in Google Analytics corresponding to the actual marketing goals you have for your website. Then you can track your website […]

Analytics Update – July 2017

Regular Expression to Validate Google Analytics Property IDs

^UA-\d{7,9}-\d{1,2}$

GTM: How to Determine if a Clicked Link is an Internal or Outbound Link

When setting-up trigger firing criteria: Option 1: is the given domain name in the click URL? Click URL -> contains -> masonanalytics.gmu.edu Option 2: is […]

How To: Implement GTM in Drupal

GTM Drupal Module How to configure the module to only track non-logged-in users.

How To: Implement Google Tag Manager in WordPress

Introduction There are many ways to implement Google Tag Manager in WordPress: you could use one of the many WordPress plugins that handle GTM integration […]