Mason Web Analytics

Mason Core Internal Site Search Analysis – Week of 2017-08-21

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2017-08-14

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2017-08-07

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2017-07-31

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Real-Time University Goal Reports

I am creating a real-time analytics dashboard which will display, at-a-glance, the major university-level KPIs, as shown in the following table: Access the Real-Time University […]

Measuring Site Speed with Google Analytics

Google Analytics Site Speed Metrics Average Domain Lookup Time Average Server Response Time Average Server Connection Time Average Redirection Time Average Page Download Time Average […]

Google Analytics: Change in Interface for Report Sampling

Google Analytics has recently changed how they notify users of data sampling in the Google Analytics reporting interface. Here is an example of the interface […]

Google Analytics: Tracking Activity on a Page for Which the URL has Changed

Occasionally, as the result of a site redesign or migration, the URL for one of your pages will change. If this is a page you […]

Google Analytics/Microsoft Excel: Internal Site Search Term Comparison Reporting Tool

The Microsoft Excel Internal Site Search Terms Comparison Reporting Tool uses the Analytics Edge Microsoft Excel plugin to automate the process of pulling-in data from […]

Campaign Tagging: Print

Need to generate some campaign-tagged URLs for use in printed materials? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]