Mason Web Analytics

Mason Core Internal Site Search Analysis – Week of 2018-10-08

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2018-10-01

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2018-09-24

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

A/B Testing Tile Order on Academics Page with Google Optimize

Background A/B Testing is a method of testing in which you experiment with variations of your website design or content and measure your website activity […]

Researching Bad Links to the Core Website from Other Mason Websites

It is useful to be able to identify which URLs people are using on your website which result in “page not found” errors. Often, these […]

Core Website: Use of Audience Menu

Background The core website includes an “Audience Menu”, which contains lists of relevant links organized by the intended audience. On January 18th, in an effort […]

GTM Example: Tracking Clicks on Links Within the Core Website’s Audience Menu

Background In order to determine how much use the “Audience Menu” on the homepage of the Mason core website receives, we wanted to specifically track […]

Mason Core Internal Site Search Analysis – Week of 2018-01-15

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2018-01-08

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2018-01-01

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]