Mason Web Analytics

Google Analytics Content Grouping

What is Content Grouping The Google Analytics Content Grouping feature allows you to organize your website content (pages) into content groups. You can then view […]

New Google Analytics Homepage

The Google Analytics interface has been redesigned to include a new homepage. More info on the new GA homepage from the Google Analytics Blog Mini-reports […]

Website ‘Event’ Tracking Recommendations (Google Analytics)

Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to […]

Google Analytics: Referral Exclusion List

Don’t put gmu.edu in your referral exclusion list! Doing so will mean that you won’t see referral traffic from any gmu.edu websites. What is a […]

Google Analytics: Tracking ‘Outbound’ Links via a Roll-Up Property.

The Question CEHD wanted to see how much traffic they were sending from their website (cehd.gmu.edu) to the core website’s Request Information page. Possible Solutions […]

Google Analytics: Identifying 404 Pages for Mason WordPress (Kuma Theme) Websites

Mason’s WordPress template will serve any arbitrary URL, even if such a page doesn’t exist on the website. While the resulting page will present you […]

Google Analytics: Identifying 404 Pages for Mason Drupal Websites

Mason’s Drupal implementation will serve any arbitrary URL, even if such a page doesn’t exist on the website. While the resulting page will present you […]

Web Analytics Introduction Workshop Presentation

The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]

Spam Filter Segment – Craig Zaccaro

2 types: Spam bots that visit websites (spam crawlers) – send out http requests to websites with fake referral headers Spam bots that don’t visit […]

Tracking Virtual Pageviews – Craig Zaccaro

The default tracking snippet runs on each new page load. This makes it difficult to track single page applications where the site loads new page […]