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LinkedIn Website Demographics / Google Analytics Comparison

We have implemented the LinkedIn Insight tag on the core website. What is the LinkedIn Insight Tag This is a tag from LinkedIn that purports […]

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Implementation Updates Public

Analytics Update – March 2018

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The Risk of Data Sampling: ClickDimensions Example

Background When pulling data from Google Analytics, you may run into data sampling. In many cases, data sampling is not an issue. However in some […]

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Rewriting Campaign Information in Google Analytics: ClickDimensions Example

Background When reviewing the campaign traffic being tracked in the Mason roll-up, we noticed a large segment of campaign-tagged traffic which we could not identify. […]

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Explainer

Using GTM to Add Website Functionality: Anchors in Expandable Areas

GTM Runs Javascript at Runtime Google Tag Manager is not just a way to implement marketing tags on your website. Google Tag Manager is actually […]

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Updates to Mason Campaign URL Builder

I have made some updates to the Mason Campaign URL Builder to make it easier to use, more understandable, and produce a more consistent output. […]

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A/B Testing Tile Order on Academics Page with Google Optimize

Background A/B Testing is a method of testing in which you experiment with variations of your website design or content and measure your website activity […]

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Implementation Updates Public

Version 3.3 of the Standard Mason GTM Template Container Released

Version 3.3. of the Mason Standard GTM Container has been released. Changes: The auto-link domains list variable is now shared between both roll-up properties. Adds […]

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Custom Segments to Identify Individual Mason Campuses

Note: you can download these – and other Mason-related – custom segments from the Mason-Related Custom Segments page. We have talked before about how to […]

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Explainer Public

Researching Bad Links to the Core Website from Other Mason Websites

It is useful to be able to identify which URLs people are using on your website which result in “page not found” errors. Often, these […]