Category: Public

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Public Reporting

Mason Core Internal Site Search Analysis – Week of 2018-10-29

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

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Public

Mason Core Website Weekly Reports Review

Core Website Internal Site Search Trends Mason Core Internal Site Search Analysis – Week of 2018-10-01 Mason Core Internal Site Search Analysis – Week of […]

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Public

Tracking Links from Reddit to Your Website

What are people saying about you on Reddit? By referrer: Account: Mason Facilities Property: transportation.gmu.edu View: [PROD] transportation.gmu.edu – default 1.0 (2018-09-12) Date Range: Sep […]

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Public

CVPA Campaign-Tagging and Conversion Tracking Overview

CVPA has been campaign-tagging their email communications. CVPA sells tickets online through tickets.com. We worked with tickets.com to: get our Google Analytics tracking code working […]

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Public

chhs.gmu.edu New Site Launch Analysis

Background The old chhs.gmu.edu website used to have separate sections for all CHHS programs. The new chhs.gmu.edu website relates just for the college, and separate […]

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Explainer Public

Should You Label Individual, Specific Communications in Your Campaign-Tagging Schema?

Background Many users feel that they should individually label each campaign-tagged link in their marketing communications to specify the specific email/post in which a link […]

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Explainer Public

A Simple Rubric for Using Campaign Tagging Parameters

Definition: Rubric Rubric: a statement of purpose or function Summary Campaign-Tagging data should include: What is it? Who sent it? What is it about? Background […]

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Public

construction.gmu.edu Marquee Slide Analysis

Background A slide about new construction.gmu.edu website was displayed on the Braddock road marquee sign from Oct 1, 2018 – Oct 14, 2018. The slide […]

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Public Reporting

Mason Core Internal Site Search Analysis – Week of 2018-10-22

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Categories
Public Reporting

Mason Core Internal Site Search Analysis – Week of 2018-10-15

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]