What is Content Grouping The Google Analytics Content Grouping feature allows you to organize your website content (pages) into content groups. You can then view […]
Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to […]
Takeaway You should set-up goals in Google Analytics corresponding to the actual marketing goals you have for your website. Then you can track your website […]
We usually don’t have to worry about cross-domain tracking; most of what we are concerned with is actually tracking across sub-domains. Tracking clients across sub-domains […]
Google Analytics uses a browser cookie as an identification mechanism. The GA cookie is used to uniquely identify the client across multiple pagesviews and visits. […]
The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]
Need to generate some campaign-tagged URLs?Please try the Mason Campaign URL Builder Application. The post below covers why you might want to use campaign-tagging, and […]
Occasionally, you may see traffic traffic data from unusual/unrecognized hostnames showing-up in your GA reports. As an example, here are some of the top hostnames […]
