Categories
Explainer Public

Google Web Light

What is Google Web Light? Google Web Light is a transcoding service which is intended to reduce the bandwidth required to load a website. In […]

Categories
Explainer Public

Google Analytics Content Grouping

What is Content Grouping The Google Analytics Content Grouping feature allows you to organize your website content (pages) into content groups. You can then view […]

Categories
Explainer Highlight Public

Website ‘Event’ Tracking Recommendations (Google Analytics)

Website owners typically want to track at least the following three user actions: Clicks on outbound links Clicks on email addresses Clicks on files to […]

Categories
Explainer Public

Google Analytics: Goals/Conversions

Takeaway You should set-up goals in Google Analytics corresponding to the actual marketing goals you have for your website. Then you can track your website […]

Categories
Explainer Public

Google Analytics: Cross-Domain Tracking

We usually don’t have to worry about cross-domain tracking; most of what we are concerned with is actually tracking across sub-domains. Tracking clients across sub-domains […]

Categories
Explainer Public

Google Analytics: Referral Exclusion List

Don’t put gmu.edu in your referral exclusion list! Doing so will mean that you won’t see referral traffic from any gmu.edu websites. What is a […]

Categories
Explainer Public

Google Analytics: The Tracking Cookie

Google Analytics uses a browser cookie as an identification mechanism. The GA cookie is used to uniquely identify the client across multiple pagesviews and visits. […]

Categories
Explainer Public

Web Analytics Introduction Workshop Presentation

The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]

Categories
Explainer Highlight Public

Campaign Tagging Recommendations (Google Analytics)

Need to generate some campaign-tagged URLs?Please try the Mason Campaign URL Builder Application. The post below covers why you might want to use campaign-tagging, and […]

Categories
Explainer Public

Why do Unusual Hostnames Show-Up in Your GA reports?

Occasionally, you may see traffic traffic data from unusual/unrecognized hostnames showing-up in your GA reports. As an example, here are some of the top hostnames […]