At the request of the School of Business, I have implemented custom GA event tracking of RFI form submissions on business.gmu.edu. When a user on […]
Tag: Website: business.gmu.edu
I met with a representative from the School of Business to review their Google Tag Manager implementation, among other things. I discussed with her: why […]
Wiley completed their first batch of additions to the business.gmu.edu GTM container, adding a lot of tracking elements. As I requested, they properly organized and […]
business.gmu.edu has two GTM containers: one used by most of their website and one used only on the /blogs/ section. (The GTM container used by […]
At the request of Katherine Johnson of School of Business, I have provided “edit” (but not “publish”) access to their GTM container for a third-party […]
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business.gmu.edu Analytics Review
I met with Katherine Johnson of the School of Business to review their analytics. Nicole Hitpas, their former Director of Marketing, left the university recently […]