Posts Tagged ‘Vendor: Capacity Interactive’

Consultation with CVPA re Leadacity Tag Implementation in GTM

Posted: February 1, 2018 at 4:25 pm, Last Updated: February 2, 2018 at 9:07 am

I worked with CVPA to implement to Leadacity JavaScript tag for cfa.gmu.edu and cfa.calendar.gmu.edu) via Google Tag Manager. Leadacity (https://www.leadacity.net/) is a product from Capacity Interactive. We attempted to use both a “Page View” trigger and a “Window Loaded” trigger to implement the Leadacity JavaScritp snippet in a “Custom HTML” tag. Unfortunately, while it appears […]

Meeting with CVPA Regarding Tracking Ticket Sales on Tickets.com

Posted: January 25, 2018 at 1:22 pm

CVPA uses tickets.com to sell tickets to performances at their venues (Center for the Arts and Hylton Center). With the help of tickets.com, we have previously been able to set-up GTM on the relevant tickets.com pages so that we can track them. Now we are specifically trying to track the purchase process – which starts […]

GA/GTM configuration for cfa.calendar.gmu.edu

Posted: January 9, 2018 at 4:32 pm

CVPA uses cfa.calendar.gmu.edu to display a list of events for the Center for the Arts. We have set-up a GTM container on cfa.calendar.gmu.edu which implements the Mason standard GTM container version 3.2 functionality. We have also provided Capacity Interactive with “edit” access to the GTM container. I have also created a new property in the […]

GA/GTM configuration for tickets.com

Posted: January 9, 2018 at 4:21 pm, Last Updated: January 9, 2018 at 4:23 pm

CVPA uses tickets.com to sell tickets for events at the Center for the Arts and the Hylton Performing Arts Center. We worked with tickets.com to get our GTM code set-up on all CFA- and Hylton-related events pages. I have set up the GTM container to use the Mason standard GTM container version 3.2 functionality. We […]

Updated GTM implementation on hyltoncenter.org

Posted: December 19, 2017 at 10:17 am, Last Updated: December 19, 2017 at 11:32 am

I published a change to the GTM container by Capacity Interactive (CI). CI added a custom HTML tag to implement a second GTM container on the site that they directly control. To keep things organized, CI prefixed the name of the tag with “CI -” and placed it in the “02 third-party additions” folder.

Updated GTM implementation on cfa.gmu.edu

Posted: December 19, 2017 at 10:16 am, Last Updated: December 19, 2017 at 11:32 am

I published a change to the GTM container by Capacity Interactive (CI). CI added a custom HTML tag to implement a second GTM container on the site that they directly control. To keep things organized, CI prefixed the name of the tag with “CI -” and placed it in the “02 third-party additions” folder.

Analytics Consultation with CVPA about third-party permissions

Posted: December 14, 2017 at 12:58 pm, Last Updated: December 15, 2017 at 1:17 pm

I met with Stacey Schwartz of CVPA to discuss strategies for providing access to their third-party digital marketing vendor, Capacity Interactive. We have provided them with “read” access to the production views for cfa.gmu.edu and hyltoncenter.org, so they can see the analytics. We have also provided them with “edit” (but not “publish”) access to the […]

Capacity Interactive Access to CVPA Analytics

Posted: December 11, 2017 at 4:00 pm

Capacity Interactive is a Digital Marketing consulting firm specializing in the arts. They will be assisting CVPA with their online marketing for the Hylton Center and Center for the Arts. Both hyltoncenter.org and cfa.gmu.edu use Google Tag Manager to implement their analytics, with the standard Mason GTM container implementation. Capacity Interactive has requested access to […]