Posts Tagged ‘Department: Provost’

Consultation with Academic Innovation and New Ventures

Posted: July 17, 2018 at 2:37 pm

I met with staff from the Academic Innovation and New Ventures department to review their website analytics and answer questions. We reviewed the data available on their website in Google Analytics, as well as discussed conversion goals and campaign-tagging.

Analytics implemented on Academic New Ventures Website

Posted: June 12, 2018 at 4:28 pm, Last Updated: June 12, 2018 at 4:29 pm

Analytics has been implemented on in consultation with the Office of the Provost. The site is running on WordPress, and is implementing Google Tag Manager via a plugin. The GTM container implements version 3.3 of the Mason Standard GTM container. The site sends its analytics data to a property for the website, as well […]

Analytics consultation with Stearn’s Center

Posted: April 19, 2018 at 12:12 pm

I met with two staff members from Stearn’s Center to discuss and review analytics for and in preparation for their upcoming project to consolidate those two websites into one. We reviewed Google Analytics in general and walked-through the various Google Analytics reports for those two websites, looking particularly at information that might help […]

Analytics Improvements on

Posted: December 7, 2017 at 1:38 pm

The new Provost Drupal website launched today. I have implemented GTM on the new website, using the Mason standard GTM container functionality. Analytics data from the website is feeding to the GA property, as well as the university roll-up. I have also implemented site search tracking for the new Drupal website. Analytics Updates

Posted: October 10, 2017 at 3:34 pm

I implemented version 3.1 of the Mason Standard GTM container on the website using DuracellTomi’s Google Tag Manager for WordPress plugin. I fixed Google Analytics configuration issues (notably the referral exclusion list) and set-up new standard views. I implemented internal site search tracking in Google Analytics. Analytics Review

Posted: September 5, 2017 at 9:29 am, Last Updated: October 10, 2017 at 10:31 am

I met with Laura Lukes from the Stearn’s Center for Teaching Excellence to discuss their analytics implementation. We identified a number of issues with their analytics configuration, notably the fact that domain was on their referral exclusion list, which has the effect of mis-categorizing referral visits from all websites as “direct” traffic. They […] Analytics review

Posted: June 30, 2017 at 10:04 am, Last Updated: October 10, 2017 at 10:47 am

I met with Mike Sandler at his request to review the analytics on the Provost website in order to inform the Provost website redesign project.