Posts Tagged ‘Department: Enrollment Management’

Consultation with Office of Military Services

Posted: September 5, 2018 at 1:56 pm

I met with the Office of Military Services to do a 30-day analytics review of their new website. Specifically, I wanted to review with them: how their website is being used, what data is being collected, what data is not being collected that they might need, what measurable goals could be set for the website […]

Analytics Consultation with Office of Military Services

Posted: June 20, 2018 at 1:08 pm

I met with staff from OMS to review website analytics theory and strategy. We specifically discussed including campaign tagging so that they could connect their website visitors with their marketing communications and website conversion goals so that they could see ‘bottom-line’ outcomes for their website visitors. OMS staff will brainstorm on what their website’s goals […]

Consultation with Enrollment Management

Posted: June 13, 2018 at 11:55 am

I met with a staff member from Enrollment Management to review the concept and process behind campaign-tagging their marketing efforts. We reviewed how campaign tagging works in general, why they should be doing it, how to use the Mason Campaign URL Builder, how to segment their marketing communications and how to tag them so that […]

Analytics Implemented on New Office of Military Services Website

Posted: June 12, 2018 at 11:22 am

Analytics have been implemented on the new (pre-prod) Office of Military Services website ( A Google Tag Manager container has been established and configure for this website within the existing Mason Division of Enrollment Management GTM account. This website will send its analytics data to the existing website property in Google Analytics, as well […]

Consultation with Enrollment Management Regarding Campaign-Tagging

Posted: March 7, 2018 at 2:16 pm

I met with Enrollment Management to discuss campaign-tagging of their emails. We reviewed: the current campaign-tagging scheme they are using; a minor suggestion for improvement of the campaign-tagging scheme (source field value); the use of the Mason Campaign URL builder; how to view the campaign data in Google Analytics.

Consultation with Enrollment Management Regarding Campaign Tagging

Posted: February 21, 2018 at 2:20 pm

I spoke with Enrollment Management and reviewed with them how the undergraduate admissions emails were being campaign-tagged and how it can be displayed in Google Analytics. EM appears to be doing a good job of consistently campaign-tagging undergraduate admission emails. I think the current campaign-tagging schema works well to collect the information they need and […]