Mason Web Analytics

Mason Core Internal Site Search Analysis – Week of 2017-11-13

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Campaign-Tagging: Radio

Need to generate some campaign-tagged URLs for use in radio advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]

Campaign Tagging: Television Advertising

Need to generate some campaign-tagged URLs for use in television advertising? Please try the Mason Campaign URL Builder Application. How To Use Campaign Tagging in […]

Mason Core Internal Site Search Analysis – Week of 2017-11-06

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2017-10-30

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Mason Core Internal Site Search Analysis – Week of 2017-10-23

The graph below shows the largest changes (increases or decreases) in search term activity for the internal site search on www2.gmu.edu. Notable Changes in Site […]

Tracking of A-10 Video Spot on NBC Sports Networks

Background Mason has developed a video advertisement – Make Great Happen – which will play on NBC sports affiliate television networks during the Atlantic-10 conference. […]

Goals and Goal Values: Case Study on www2.gmu.edu

We currently have set two conversion goals on the analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs Why? Although […]

New Conversion Goals on Mason Core Website (www2.gmu.edu)

We have set two new conversion goals on the Google Analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs In […]

Google Analytics Organization and Naming Recommendations

The Google Analytics framework is organized into three hierarchical levels: Accounts, Properties, and Views. There is often confusion about what these different levels of organization […]