Mason Web Analytics

2016-05-25

Meeting Information

Date: 5/25/2016
Time: 2pm
Location: Merten 1203
Conference call information: Call-in number: 866-842-5779 – Access code: 2026357411

Agenda

Roll-Up Review/Update

Updates

New sites added to roll-up. See list of domain names below.

Annotations

Annotations added:

  • added: ati.gmu.edu
  • added: ombudsman.gmu.edu
  • added: integrity.gmu.edu
  • added: accessibility.gmu.edu
Current list of domain names
Hostname Custom Dimension 1: Business Unit Custom Dimension 2: Business Unit Subgroup Appears in Roll-Up? Record Date
business.gmu.edu Business 1 1/27/2016
cip.gmu.edu Business 1 1/27/2016
pace.gmu.edu Business 0 1/27/2016
inquiry.gmu.edu Business 1 1/27/2016
masonbizalum.gmu.edu Business 0 1/27/2016
cos.gmu.edu COS 1 1/27/2016
esp.gmu.edu COS 1 1/27/2016
chemistry.gmu.edu COS 0 1/27/2016
biology.gmu.edu COS 1 1/27/2016
georgesquared.gmu.edu COS 0 1/27/2016
ggs.gmu.edu COS 0 1/27/2016
geospatial.gmu.edu COS 0 1/27/2016
math.gmu.edu COS 0 1/27/2016
forensicscience.gmu.edu COS 0 1/27/2016
forensics.gmu.edu COS 0 1/27/2016
smconservation.gmu.edu COS 0 1/27/2016
ssb.gmu.edu COS 1 1/27/2016
aoes.gmu.edu COS 0 1/27/2016
cfd.gmu.edu COS 0 1/27/2016
capmm.gmu.edu COS 0 1/27/2016
complex.gmu.edu COS 0 1/27/2016
cbgrad.gmu.edu COS 0 1/27/2016
nano.gmu.edu COS 0 1/27/2016
completecenter.gmu.edu COS 0 1/27/2016
spaceweather.gmu.edu COS 0 1/27/2016
cisc.gmu.edu COS 0 1/27/2016
estc.gmu.edu COS 0 1/27/2016
climate.gmu.edu COS 0 1/27/2016
eastfire.gmu.edu COS 0 1/27/2016
ttc.gmu.edu COS 0 1/27/2016
physicalscience.gmu.edu COS 0 1/27/2016
cmasc.gmu.edu COS 0 1/27/2016
wamis.gmu.edu COS 0 1/27/2016
nmr.gmu.edu COS 0 1/27/2016
quantum.gmu.edu COS 0 1/27/2016
mbac.gmu.edu COS 0 1/27/2016
cgeoint.gmu.edu COS 0 1/27/2016
giscenter COS 0 1/27/2016
camp.cos.gmu.edu COS 0 1/27/2016
chem.cos.gmu.edu COS 0 1/27/2016
web.cos.gmu.edu COS 0 1/27/2016
ncbid.cos.gmu.edu COS 0 1/27/2016
weather.cos.gmu.edu COS 0 1/27/2016
assip.cos.gmu.edu COS 0 1/27/2016
cehd.gmu.edu CEHD 1 1/27/2016
gse.gmu.edu CEHD 1 1/27/2016
rht.gmu.edu CEHD 1 1/27/2016
usie.gmu.edu CEHD 1 1/27/2016
kihd.gmu.edu CEHD 0 1/27/2016
ttac.gmu.edu CEHD 1 1/27/2016
learntech.gmu.edu CEHD 1 1/27/2016
it.gse.gmu.edu CEHD 0 1/27/2016
tot.gmu.edu CEHD 0 1/27/2016
chidalone.gmu.edu CEHD 0 1/27/2016
ziop.gmu.edu CEHD 0 1/27/2016
cdmid.gmu.edu CEHD 0 1/27/2016
msha.gmu.edu CEHD 0 1/27/2016
csm.gmu.edu CEHD 0 1/27/2016
masonlife.gmu.edu CEHD 0 1/27/2016
vacalc.gmu.edu CEHD 0 1/27/2016
smartlab.gmu.edu CEHD 0 1/27/2016
innovationsinelearning.gmu.edu CEHD 1 1/27/2016
achieves.gmu.edu CEHD 0 1/27/2016
gamedesign.gmu.edu CEHD 0 1/27/2016
fasttrain.gmu.edu CEHD 1 1/27/2016
runsmartclinic.gmu.edu CEHD 0 1/27/2016
mathspecialist.gmu.edu CEHD 0 1/27/2016
concussiontoolkit.gmu.edu CEHD 0 1/27/2016
hdfs.gmu.edu CEHD 1 1/27/2016
aafamtech.gmu.edu CEHD 0 1/27/2016
compass.gmu.edu CEHD 0 1/27/2016
aimva.gmu.edu CEHD 0 1/27/2016
caph.gmu.edu CEHD 0 1/27/2016
poised.gmu.edu CEHD 1 1/27/2016
crowdfunding.gmu.edu CHSS 0 1/27/2016
communication.gmu.edu CHSS 1 1/27/2016
visionseries.gmu.edu CHSS 0 1/27/2016
cosundergrad.gmu.edu CHSS 0 1/27/2016
psyclinic.gmu.edu CHSS 1 1/27/2016
chssundergrad.gmu.edu CHSS 1 1/27/2016
mile.gmu.edu CHSS 0 1/27/2016
wams.gmu.edu CHSS 1 1/27/2016
spanish.gmu.edu CHSS 1 1/27/2016
religious.gmu.edu CHSS 1 1/27/2016
french.gmu.edu CHSS 0 1/27/2016
ippp.gmu.edu CHSS 0 1/27/2016
writingcenter.gmu.edu CHSS 1 1/27/2016
judaicstudies.gmu.edu CHSS 0 1/27/2016
honorscollege.gmu.edu CHSS 0 1/27/2016
aaas.gmu.edu CHSS 1 1/27/2016
iir.gmu.edu CHSS 1 1/27/2016
clce.gmu.edu CHSS 0 1/27/2016
chssbox.gmu.edu CHSS 0 1/27/2016
russianstudies.gmu.edu CHSS 1 1/27/2016
neuroethics.gmu.edu CHSS 1 1/27/2016
justicelawsociety.gmu.edu CHSS 0 1/27/2016
las.gmu.edu CHSS 1 1/27/2016
neweurope.gmu.edu CHSS 0 1/27/2016
socent.gmu.edu CHSS 0 1/27/2016
humanfactors.gmu.edu CHSS 1 1/27/2016
middleeast.gmu.edu CHSS 1 1/27/2016
zal.gmu.edu CHSS 0 1/27/2016
highered.gmu.edu CHSS 1 1/27/2016
eurasianstudies.gmu.edu CHSS 0 1/27/2016
hdfs.gmu.edu CHSS 1 1/27/2016
sciencecommunication.gmu.edu CHSS 1 1/27/2016
politicalscience.gmu.edu CHSS 0 1/27/2016
press.gmu.edu CHSS 0 1/27/2016
cornerstones.gmu.edu CHSS 0 1/27/2016
global.gmu.edu CHSS 1 1/27/2016
islamicstudiescenter.gmu.edu CHSS 1 1/27/2016
nativeamerican.gmu.edu CHSS 0 1/27/2016
managementcareers.gmu.edu CHSS 1 1/27/2016
fellows.gmu.edu CHSS 1 1/27/2016
russian.gmu.edu CHSS 0 1/27/2016
meis.gmu.edu CHSS 1 1/27/2016
scienceandsociety.gmu.edu CHSS 0 1/27/2016
composition.gmu.edu CHSS 1 1/27/2016
centec.gmu.edu CHSS 1 1/27/2016
koreanstudiescenter.gmu.edu CHSS 1 1/27/2016
writingandrhetoric.gmu.edu CHSS 1 1/27/2016
asiapac.gmu.edu CHSS 0 1/27/2016
soan.gmu.edu CHSS 1 1/27/2016
wmst.gmu.edu CHSS 1 1/27/2016
culturalstudies.gmu.edu CHSS 1 1/27/2016
fams.gmu.edu CHSS 1 1/27/2016
ppe.gmu.edu CHSS 1 1/27/2016
hda.gmu.edu CHSS 1 1/27/2016
immigrationstudies.gmu.edu CHSS 1 1/27/2016
batsbiarchive.gmu.edu CHSS 0 1/27/2016
socialjustice.gmu.edu CHSS 0 1/27/2016
german.gmu.edu CHSS 0 1/27/2016
korean.gmu.edu CHSS 0 1/27/2016
japanesestudies.gmu.edu CHSS 1 1/27/2016
historymasters.gmu.edu CHSS 0 1/27/2016
italian.gmu.edu CHSS 0 1/27/2016
mcl.gmu.edu CHSS 1 1/27/2016
cochrane.gmu.edu CHSS 1 1/27/2016
fieldstudies.gmu.edu CHSS 0 1/27/2016
publicservicecenters.gmu.edu CHSS 0 1/27/2016
creativewriting.gmu.edu CHSS 1 1/27/2016
cjlm.gmu.edu CHSS 1 1/27/2016
philosophy.gmu.edu CHSS 1 1/27/2016
arabic.gmu.edu CHSS 0 1/27/2016
bees.gmu.edu CHSS 1 1/27/2016
biodefense.gmu.edu CHSS 0 1/27/2016
sportculture.gmu.edu CHSS 1 1/27/2016
chinese.gmu.edu CHSS 0 1/27/2016
ess.gmu.edu CHSS 1 1/27/2016
chssweb.gmu.edu CHSS 0 1/27/2016
chssweb2.gmu.edu CHSS 1 1/27/2016
cap.gmu.edu CHSS 0 1/27/2016
ethnography.gmu.edu CHSS 0 1/27/2016
shared.gmu.edu CHSS 0 1/27/2016
latin.gmu.edu CHSS 0 1/27/2016
mais.gmu.edu CHSS 1 1/27/2016
folklore.gmu.edu CHSS 1 1/27/2016
chss.gmu.edu CHSS 1 1/27/2016
tac.gmu.edu CHSS 0 1/27/2016
globalaffairs.gmu.edu CHSS 1 1/27/2016
neuroscience.gmu.edu CHSS 1 1/27/2016
clinical.gmu.edu CHSS 1 1/27/2016
cls.gmu.edu CHSS 1 1/27/2016
english.gmu.edu CHSS 1 1/27/2016
economics.gmu.edu CHSS 1 1/27/2016
mccs.gmu.edu CHSS 0 1/27/2016
sail.gmu.edu CHSS 1 1/27/2016
psychology.gmu.edu CHSS 1 1/27/2016
bis.gmu.edu CHSS 1 1/27/2016
classicalstudies.gmu.edu CHSS 0 1/27/2016
entrepreneurshipstudies.gmu.edu CHSS 0 1/27/2016
cbn.gmu.edu CHSS 1 1/27/2016
historyarthistory.gmu.edu CHSS 1 1/27/2016
linguistics.gmu.edu CHSS 1 1/27/2016
cornerstone.gmu.edu CHSS 1 1/27/2016
wellbeing.gmu.edu CHSS 1 1/27/2016
cssr.gmu.edu CHSS 1 1/27/2016
mpa.gmu.edu CHSS 0 1/27/2016
littleitalies.gmu.edu CHSS 1 1/27/2016
deadpiaarchive.gmu.edu CHSS 0 1/27/2016
ncc.gmu.edu CHSS 1 1/27/2016
www.law.gmu.edu LAW 1 1/27/2016
chhs.gmu.edu CHHS 1 1/27/2016
chhsauth.gmu.edu CHHS 1 1/27/2016
chpre.org CHHS 0 1/27/2016
www.dshi.gmu.edu CHHS 0 1/27/2016
dshi.gmu.edu CHHS 0 1/27/2016
www.mli.gmu.edu CHHS 0 1/27/2016
scar.gmu.edu S-CAR 1 1/27/2016
volgenau.gmu.edu VSE 1 1/27/2016
mechanical.gmu.edu VSE 1 1/27/2016
frg.vse.gmu.edu VSE 0 1/27/2016
stem.vse.gmu.edu VSE 0 1/27/2016
geotrans.vse.gmu.edu VSE 0 1/27/2016
spgia.gmu.edu SPGIA 1 1/27/2016
cvpa.gmu.edu CVPA 1 1/27/2016
krasnow.gmu.edu KRASNOW 1 1/27/2016
www2.gmu.edu 1 1/27/2016
catalog.gmu.edu 1 1/27/2016
registrar.gmu.edu 1 1/27/2016
admissions.gmu.edu 1 1/27/2016
library.gmu.edu 1 1/27/2016
housing.gmu.edu 1 1/27/2016
studentaccounts.gmu.edu 1 1/27/2016
www.gmu.edu 1 1/27/2016
masononline.gmu.edu 1 1/27/2016
itservices.gmu.edu 1 1/27/2016
masonlive2.gmu.edu 1 1/27/2016
careers.gmu.edu 1 1/27/2016
tsd.gmu.edu 1 1/27/2016
fiscal.gmu.edu 1 1/27/2016
coursessupport.gmu.edu 1 1/27/2016
olli.gmu.edu 1 1/27/2016
events.gmu.edu 1 1/27/2016
oscar.gmu.edu 1 1/27/2016
atoz.gmu.edu 1 1/27/2016
facilities.gmu.edu 1 1/27/2016
doit.gmu.edu 1 1/27/2016
lynda.gmu.edu 1 1/27/2016
webdev.gmu.edu 1 1/27/2016
careersauth.gmu.edu 1 1/27/2016
cashiersoffice.gmu.edu 1 1/27/2016
integrity.gmu.edu 1 1/27/2016
ati.gmu.edu 1 1/27/2016
workshops.gmu.edu 1 1/27/2016
itsecurity.gmu.edu 1 1/27/2016
staffsenate.gmu.edu 1 1/27/2016
cvpa.preprod.gmu.edu 1 1/27/2016
cmpa.gmu.edu 1 1/27/2016
gmuclubfootball.gmu.edu 1 1/27/2016
scheduling.gmu.edu 1 1/27/2016
crdc.gmu.edu 1 1/27/2016
itu.gmu.edu 1 1/27/2016
flexwork.gmu.edu 1 1/27/2016
telecomadmin.gmu.edu 1 1/27/2016
confucius.gmu.edu 1 1/27/2016
cgs.gmu.edu 1 1/27/2016
risk.gmu.edu 1 1/27/2016
green.gmu.edu 1 1/27/2016
patriotlife.gmu.edu 1 1/27/2016
tuscany.gmu.edu 1 1/27/2016
gmutv.gmu.edu 1 1/27/2016
favs.gmu.edu CVPA 1 1/27/2016
pmo.gmu.edu 1 1/27/2016
artsbus.gmu.edu CVPA 1 1/27/2016
toastmasters.gmu.edu 1 1/27/2016
lrg.gmu.edu 1 1/27/2016
gettheapp.gmu.edu 1 1/27/2016
socialcomplexity.gmu.edu KRASNOW 1 1/27/2016
housingauth.gmu.edu 1 1/27/2016
regdev.gmu.edu 1 1/27/2016
restech.gmu.edu 1 1/27/2016
internationaltravel.gmu.edu 1 1/27/2016
childalone.gmu.edu CEHD 1 1/27/2016
orc.gmu.edu 1 1/27/2016
recordsmanagement.gmu.edu 1 1/27/2016
formsadmin.gmu.edu 1 1/27/2016
ombudsman.gmu.edu 1 1/27/2016
library.gmu.edu.mutex.gmu.edu 1 1/27/2016
gmu.catalog.acalog.com 1 1/27/2016
futurequest.gmu.edu 1 1/27/2016
webcache.googleusercontent.com 1 1/27/2016
www2.gmu.edu.googleweblight.com 1 1/27/2016
cms.gmu.edu 1 1/27/2016
un.gmu.edu 1 1/27/2016
flexworkauth.gmu.edu 1 1/27/2016
translate.googleusercontent.com 1 1/27/2016
131.253.14.125 1 1/27/2016
abfas.gmu.edu 1 1/27/2016
doitauth.gmu.edu 1 1/27/2016
cvpa-stage.preprod.gmu.edu 1 1/27/2016
itservicesauth.gmu.edu 1 1/27/2016
wcciet.gmu.edu 1 1/27/2016
club.gmu.edu 1 1/27/2016
pmoauth.gmu.edu 1 1/27/2016
edges.gmu.edu 1 1/27/2016
georgemasonustg.prod.acquia-sites.com 1 1/27/2016
sitetrans.naver.net 1 1/27/2016
foodforest.gmu.edu 1 1/27/2016
yel.gmu.edu 1 1/27/2016
georgemasonudev.prod.acquia-sites.com 1 1/27/2016
math-specialist.gmu.edu CEHD 1 1/27/2016
psyclinictest.gmu.edu 1 1/27/2016
ippptest.gmu.edu 1 1/27/2016
masterplan.gmu.edu 1 1/27/2016
prod.cehd.gmu.edu 1 1/27/2016
sod.mason 1 1/27/2016
english.gmu.edu.googleweblight.com CHSS 1 1/27/2016
fanyi.ydstatic.com 1 1/27/2016
msi.gmu.edu 1 1/27/2016
spmo.gmu.edu 1 1/27/2016
stembootcamp.gmu.edu 1 1/27/2016
translate.baiducontent.com 1 1/27/2016
cat.scar.gmu.edu.meowbify.com 1 1/27/2016
cc.bingj.com 1 1/27/2016
core.preprod.gmu.edu 1 1/27/2016
maps.gmu.edu 1 1/27/2016
mason 1 1/27/2016
nsfimmersion.gmu.edu 1 1/27/2016
piacademy.gmu.edu CEHD 1 1/27/2016
potomacsciencecenter.gmu.edu 1 1/27/2016
psychology.gmu.edu.googleweblight.com CHSS 1 1/27/2016
studentaccounts.gmu.edu.googleweblight.com 1 1/27/2016
web.archive.org 1 1/27/2016
111.221.29.49 1 1/27/2016
artbus.gmu.edu 1 1/27/2016
bit.ly 1 1/27/2016
chhs.gmu.edu.googleweblight.com CHHS 1 1/27/2016
cmsauth.gmu.edu 1 1/27/2016
economics.gmu.edu.googleweblight.com CHSS 1 1/27/2016
events2.gmu.edu 1 1/27/2016
gmu.edu 1 1/27/2016
gse.gmu.edu.googleweblight.com CEHD 1 1/27/2016
historyarthistory.gmu.edu.googleweblight.com CHSS 1 1/27/2016
itservices.gmu.edu.googleweblight.com 1 1/27/2016
masononline.gmu.edu.googleweblight.com 1 1/27/2016
registrar.gmu.edu.googleweblight.com 1 1/27/2016
telecomadminauth.gmu.edu 1 1/27/2016
view.copyscape.com 1 1/27/2016
vse.mason 1 1/27/2016
wpdev.gmu.edu 1 1/27/2016
financialaid.gmu.edu 1 4/8/2016
cfa.gmu.edu 1 4/8/2016
masononlinefaculty.gmu.edu 1 4/8/2016
csm2.gmu.edu 1 4/8/2016
irr2.gmu.edu 1 4/8/2016
inst.webinstantservice.com 1 4/8/2016
intranet.cehd.gmu.edu 1 4/8/2016
admissions.gmu.edu.googleweblight.com 1 4/8/2016
krasnow4.gmu.edu 1 4/8/2016
spgia.gmu.edu.googleweblight.com SPGIA 1 4/8/2016
gse-gmu-edu.myaccess.library.utoronto.ca 1 4/8/2016
facilitiesauth.gmu.edu 1 4/8/2016
telecomadmin.gmu.edu.googleweblight.com 1 4/8/2016
188.125.66.159 1 4/8/2016
98.139.236.92 1 4/8/2016
chrctest.gmu.edu 1 4/8/2016
client.ql2.com 1 4/8/2016
internationalwriters.gmu.edu 1 4/8/2016
newsdesk.gmu.edu 1 4/8/2016
potomacacademy.org 1 4/8/2016
scar.xululabs.us 1 4/8/2016
som.gmu.edu 1 4/8/2016
ssbauth.gmu.edu 1 4/8/2016
integrative.gmu.edu 1 5/24/2016
patriottech.gmu.edu 1 5/24/2016
accessibility.gmu.edu 1 5/24/2016
miletest.gmu.edu 1 5/24/2016
restechauth.gmu.edu 1 5/24/2016
english.gmu.dev 1 5/24/2016
microscale.bioengineering.gmu.edu 1 5/24/2016
cipp.gmu.edu 1 5/24/2016
compstore.gmu.edu 1 5/24/2016
ffdstaging.com 1 5/24/2016
gmuventures.org 1 5/24/2016
wmst.gmu.edu.googleweblight.com 1 4/8/2016
www.fdpgfakussm.org 1 4/8/2016
www.jezngxaoq.us 1 4/8/2016
potomacacademy.gmu.edu 1 2/23/2016
oscarauth.gmu.edu 1 2/23/2016
serviceawards.gmu.edu 1 2/23/2016
waterforum.gmu.edu 1 2/23/2016
(not set) 1 2/23/2016
cehd.gmu.edu.googleweblight.com CEHD 1 2/23/2016
culturalstudiesjournal.gmu.edu 1 2/23/2016
ec2-174-129-210-4.compute-1.amazonaws.com 1 2/23/2016
icesworkshop.gmu.edu 1 2/23/2016
wave.webaim.org 1 2/23/2016
129.174.35.152 1 2/23/2016
chss.gmu.dev CHSS 1 2/23/2016
gmu.acalogadmin.com 1 2/23/2016
iams.gmu.edu 1 2/23/2016
lgbtfacstaff.gmu.edu 1 2/23/2016
ncc.gmu.edu.googleweblight.com CHSS 1 2/23/2016
samm.thecj.com 1 2/23/2016
www.lczcobppoexd.cn 1 2/23/2016
www.rvleuxsa.br 1 2/23/2016
www.xmwpsfu.us 1 2/23/2016

Web Content Strategy – Office of Communications and Marketing

Website Analysis Review/Update

Based on our previous research and discussion, we have done some further research.

We have good news on a few fronts which moderate some of the outlying numbers we saw last month, but the core issues remain. This research has also led to the discovery of other potential issues and improvements.

Aggregate numbers for colleges with multiple properties/views

CEHDs drop in referral traffic from Mason core was an outlier among the colleges. When looking at their ‘main’ web property (cehd.gmu.edu), it was reporting a greater than average drop in referrals from Mason core (-65.28%).

After aggregating all their web properties, their overall drop in referrals was closer to the average drop. (-22.28%)

I haven’t run the numbers for COS…

Note: now that the core website is referring users to program pages, the referrals have become more ‘diffuse’. Whereas before most traffic was referred to main unit websites, now traffic is referred more broadly.

Regarding referrals to the main CEHD website… see internal site search indexing, below.

Internal site search indexing issues

We identified issues with the internal website search configuration whereby a couple colleges were not being indexed in the internal search appliance, and therefore were not returning search results.

CEHD and COS were both outliers in terms of a larger-than-average drop in referrals, and both had this issue. Surely this must have accounted for some percentage of the larger-than average drop in referrals.

Search indexing criteria have been audited for correctness/completeness.

Bounce Rates

The roll-up profile was reporting a very high bounce rate, and a higher rate than what the core website analytics profile was reporting. The core website profile and the roll-up profile are counting bounce rates differently. Due to the lack of outbound link tracking on the roll-up, the high bounce rate in this profile could definitely be considered to be over-counted. The ‘real’ bounce rate number is certainly lower than what the roll-up profile is reporting. More on that later…

Pageviews

We also compared the roll-up profile pageviews with the core website profile pageviews and found that the numbers are in agreement.

Unit-Level Roll-Up Profiles

Aggregating analytics data from multiple profiles is a challenge. I would recommend creating unit-level roll-up profiles in addition to the university-level roll-up profile.

Individual Website Profile -> Unit-Level Roll-Up Profile -> University-Level Roll-Up Profile

This is not much more complicated to implement than the current set-up in which we have one roll-up profile in addition to the individual website profile.

If using Google Tag Manager, it becomes trivially simple.

Roll-Up vs. Mason Core Website Profile Bounce Rates

Because of the high apparent bounce rate in the roll-up, we looked further into this issue.

We compared the data reported by the roll-up profile to the data reported by the individual Mason core website profile. Although the pageview numbers did match up, there was a large discrepancy in the bounce rate number (54.13% vs. 35.69%).

Because of the difference in ‘context’ between the roll-up profile and the Mason core website profile, you would expect a difference in apparent bounce rate, but this was an unexpectedly large discrepancy. Upon review, it became clear that a big factor in the discrepancy in bounce rates was the way in which the profiles were tracking (or not tracking) events (namely outbound links).

The roll-up is not tracking any website events, making any click to an offsite link (in this context, an offsite link is any link to a page which is not part of the roll-up) count as a bounce (which is the expected default behavior).

The core website analytics account is tracking all outbound link clicks as interaction events, making any click to an offsite link not count as a bounce.

Because of this, it would seem that the core website analytics profile is probably under-counting bounces (at least as traditionally understood), whereas the roll-up profile is probably over-counting bounces (or what we would consider bounces). The ‘real’ number likely is somewhere between the two, and probably closer to the Mason core website profile’s number, as most ‘offsite links’ from the Mason core website are probably link to other Mason-affiliated web properties.

What is the ‘real’ number? It depends: what do we consider a bounce?

Tracking Internal Search Queries

Our analytics profiles are not currently tracking internal site search queries.

Some analytics profiles had been set-up initially to track internal search queries, but the redesign changed the way that query parameters are handled by the website, and, as a result, the internal search tracking needs to be reconfigured. We are looking into options to address this.

Individual Website Numbers Analysis – Gregg Banse

What Metrics Should we be Considering?

Point for discussion: what dimensions/metrics should we consider in order to assess the performance of the core website or other Mason websites generally?

We have looked at referrals from Mason core to units. Any others?

Not a metric, but: to assess the differences in referral destinations from Mason core, it might be interesting to take a look at the top landing pages for each unit to see how these have changed pre- and post-redesign.