Mason Web Analytics

2016-04-27

Meeting Information

Date: 4/27/2016
Time: 2pm
Location: Merten 1203

Agenda

Roll-Up Review/Update

Updates

volgenau.gmu.edu added on April 5 – indexed by business unit

Annotations

Annotations added: Volgenau

Current list of domain names
Hostname Custom Dimension 1: Business Unit Custom Dimension 2: Business Unit Subgroup Appears in Roll-Up? Record Date
business.gmu.edu Business 1 1/27/2016
cip.gmu.edu Business 1 1/27/2016
pace.gmu.edu Business 0 1/27/2016
inquiry.gmu.edu Business 1 1/27/2016
masonbizalum.gmu.edu Business 0 1/27/2016
cos.gmu.edu COS 1 1/27/2016
esp.gmu.edu COS 1 1/27/2016
chemistry.gmu.edu COS 0 1/27/2016
biology.gmu.edu COS 1 1/27/2016
georgesquared.gmu.edu COS 0 1/27/2016
ggs.gmu.edu COS 0 1/27/2016
geospatial.gmu.edu COS 0 1/27/2016
math.gmu.edu COS 0 1/27/2016
forensicscience.gmu.edu COS 0 1/27/2016
forensics.gmu.edu COS 0 1/27/2016
smconservation.gmu.edu COS 0 1/27/2016
ssb.gmu.edu COS 1 1/27/2016
aoes.gmu.edu COS 0 1/27/2016
cfd.gmu.edu COS 0 1/27/2016
capmm.gmu.edu COS 0 1/27/2016
complex.gmu.edu COS 0 1/27/2016
cbgrad.gmu.edu COS 0 1/27/2016
nano.gmu.edu COS 0 1/27/2016
completecenter.gmu.edu COS 0 1/27/2016
spaceweather.gmu.edu COS 0 1/27/2016
cisc.gmu.edu COS 0 1/27/2016
estc.gmu.edu COS 0 1/27/2016
climate.gmu.edu COS 0 1/27/2016
eastfire.gmu.edu COS 0 1/27/2016
ttc.gmu.edu COS 0 1/27/2016
physicalscience.gmu.edu COS 0 1/27/2016
cmasc.gmu.edu COS 0 1/27/2016
wamis.gmu.edu COS 0 1/27/2016
nmr.gmu.edu COS 0 1/27/2016
quantum.gmu.edu COS 0 1/27/2016
mbac.gmu.edu COS 0 1/27/2016
cgeoint.gmu.edu COS 0 1/27/2016
giscenter COS 0 1/27/2016
camp.cos.gmu.edu COS 0 1/27/2016
chem.cos.gmu.edu COS 0 1/27/2016
web.cos.gmu.edu COS 0 1/27/2016
ncbid.cos.gmu.edu COS 0 1/27/2016
weather.cos.gmu.edu COS 0 1/27/2016
assip.cos.gmu.edu COS 0 1/27/2016
cehd.gmu.edu CEHD 1 1/27/2016
gse.gmu.edu CEHD 1 1/27/2016
rht.gmu.edu CEHD 1 1/27/2016
usie.gmu.edu CEHD 1 1/27/2016
kihd.gmu.edu CEHD 0 1/27/2016
ttac.gmu.edu CEHD 1 1/27/2016
learntech.gmu.edu CEHD 1 1/27/2016
it.gse.gmu.edu CEHD 0 1/27/2016
tot.gmu.edu CEHD 0 1/27/2016
chidalone.gmu.edu CEHD 0 1/27/2016
ziop.gmu.edu CEHD 0 1/27/2016
cdmid.gmu.edu CEHD 0 1/27/2016
msha.gmu.edu CEHD 0 1/27/2016
csm.gmu.edu CEHD 0 1/27/2016
masonlife.gmu.edu CEHD 0 1/27/2016
vacalc.gmu.edu CEHD 0 1/27/2016
smartlab.gmu.edu CEHD 0 1/27/2016
innovationsinelearning.gmu.edu CEHD 1 1/27/2016
achieves.gmu.edu CEHD 0 1/27/2016
gamedesign.gmu.edu CEHD 0 1/27/2016
fasttrain.gmu.edu CEHD 1 1/27/2016
runsmartclinic.gmu.edu CEHD 0 1/27/2016
mathspecialist.gmu.edu CEHD 0 1/27/2016
concussiontoolkit.gmu.edu CEHD 0 1/27/2016
hdfs.gmu.edu CEHD 1 1/27/2016
aafamtech.gmu.edu CEHD 0 1/27/2016
compass.gmu.edu CEHD 0 1/27/2016
aimva.gmu.edu CEHD 0 1/27/2016
caph.gmu.edu CEHD 0 1/27/2016
poised.gmu.edu CEHD 1 1/27/2016
crowdfunding.gmu.edu CHSS 0 1/27/2016
communication.gmu.edu CHSS 1 1/27/2016
visionseries.gmu.edu CHSS 0 1/27/2016
cosundergrad.gmu.edu CHSS 0 1/27/2016
psyclinic.gmu.edu CHSS 1 1/27/2016
chssundergrad.gmu.edu CHSS 1 1/27/2016
mile.gmu.edu CHSS 0 1/27/2016
wams.gmu.edu CHSS 1 1/27/2016
spanish.gmu.edu CHSS 1 1/27/2016
religious.gmu.edu CHSS 1 1/27/2016
french.gmu.edu CHSS 0 1/27/2016
ippp.gmu.edu CHSS 0 1/27/2016
writingcenter.gmu.edu CHSS 1 1/27/2016
judaicstudies.gmu.edu CHSS 0 1/27/2016
honorscollege.gmu.edu CHSS 0 1/27/2016
aaas.gmu.edu CHSS 1 1/27/2016
iir.gmu.edu CHSS 1 1/27/2016
clce.gmu.edu CHSS 0 1/27/2016
chssbox.gmu.edu CHSS 0 1/27/2016
russianstudies.gmu.edu CHSS 1 1/27/2016
neuroethics.gmu.edu CHSS 1 1/27/2016
justicelawsociety.gmu.edu CHSS 0 1/27/2016
las.gmu.edu CHSS 1 1/27/2016
neweurope.gmu.edu CHSS 0 1/27/2016
socent.gmu.edu CHSS 0 1/27/2016
humanfactors.gmu.edu CHSS 1 1/27/2016
middleeast.gmu.edu CHSS 1 1/27/2016
zal.gmu.edu CHSS 0 1/27/2016
highered.gmu.edu CHSS 1 1/27/2016
eurasianstudies.gmu.edu CHSS 0 1/27/2016
hdfs.gmu.edu CHSS 1 1/27/2016
sciencecommunication.gmu.edu CHSS 1 1/27/2016
politicalscience.gmu.edu CHSS 0 1/27/2016
press.gmu.edu CHSS 0 1/27/2016
cornerstones.gmu.edu CHSS 0 1/27/2016
global.gmu.edu CHSS 1 1/27/2016
islamicstudiescenter.gmu.edu CHSS 1 1/27/2016
nativeamerican.gmu.edu CHSS 0 1/27/2016
managementcareers.gmu.edu CHSS 1 1/27/2016
fellows.gmu.edu CHSS 1 1/27/2016
russian.gmu.edu CHSS 0 1/27/2016
meis.gmu.edu CHSS 1 1/27/2016
scienceandsociety.gmu.edu CHSS 0 1/27/2016
composition.gmu.edu CHSS 1 1/27/2016
centec.gmu.edu CHSS 1 1/27/2016
koreanstudiescenter.gmu.edu CHSS 1 1/27/2016
writingandrhetoric.gmu.edu CHSS 1 1/27/2016
asiapac.gmu.edu CHSS 0 1/27/2016
soan.gmu.edu CHSS 1 1/27/2016
wmst.gmu.edu CHSS 1 1/27/2016
culturalstudies.gmu.edu CHSS 1 1/27/2016
fams.gmu.edu CHSS 1 1/27/2016
ppe.gmu.edu CHSS 1 1/27/2016
hda.gmu.edu CHSS 1 1/27/2016
immigrationstudies.gmu.edu CHSS 1 1/27/2016
batsbiarchive.gmu.edu CHSS 0 1/27/2016
socialjustice.gmu.edu CHSS 0 1/27/2016
german.gmu.edu CHSS 0 1/27/2016
korean.gmu.edu CHSS 0 1/27/2016
japanesestudies.gmu.edu CHSS 1 1/27/2016
historymasters.gmu.edu CHSS 0 1/27/2016
italian.gmu.edu CHSS 0 1/27/2016
mcl.gmu.edu CHSS 1 1/27/2016
cochrane.gmu.edu CHSS 1 1/27/2016
fieldstudies.gmu.edu CHSS 0 1/27/2016
publicservicecenters.gmu.edu CHSS 0 1/27/2016
creativewriting.gmu.edu CHSS 1 1/27/2016
cjlm.gmu.edu CHSS 1 1/27/2016
philosophy.gmu.edu CHSS 1 1/27/2016
arabic.gmu.edu CHSS 0 1/27/2016
bees.gmu.edu CHSS 1 1/27/2016
biodefense.gmu.edu CHSS 0 1/27/2016
sportculture.gmu.edu CHSS 1 1/27/2016
chinese.gmu.edu CHSS 0 1/27/2016
ess.gmu.edu CHSS 1 1/27/2016
chssweb.gmu.edu CHSS 0 1/27/2016
chssweb2.gmu.edu CHSS 1 1/27/2016
cap.gmu.edu CHSS 0 1/27/2016
ethnography.gmu.edu CHSS 0 1/27/2016
shared.gmu.edu CHSS 0 1/27/2016
latin.gmu.edu CHSS 0 1/27/2016
mais.gmu.edu CHSS 1 1/27/2016
folklore.gmu.edu CHSS 1 1/27/2016
chss.gmu.edu CHSS 1 1/27/2016
tac.gmu.edu CHSS 0 1/27/2016
globalaffairs.gmu.edu CHSS 1 1/27/2016
neuroscience.gmu.edu CHSS 1 1/27/2016
clinical.gmu.edu CHSS 1 1/27/2016
cls.gmu.edu CHSS 1 1/27/2016
english.gmu.edu CHSS 1 1/27/2016
economics.gmu.edu CHSS 1 1/27/2016
mccs.gmu.edu CHSS 0 1/27/2016
sail.gmu.edu CHSS 1 1/27/2016
psychology.gmu.edu CHSS 1 1/27/2016
bis.gmu.edu CHSS 1 1/27/2016
classicalstudies.gmu.edu CHSS 0 1/27/2016
entrepreneurshipstudies.gmu.edu CHSS 0 1/27/2016
cbn.gmu.edu CHSS 1 1/27/2016
historyarthistory.gmu.edu CHSS 1 1/27/2016
linguistics.gmu.edu CHSS 1 1/27/2016
cornerstone.gmu.edu CHSS 1 1/27/2016
wellbeing.gmu.edu CHSS 1 1/27/2016
cssr.gmu.edu CHSS 1 1/27/2016
mpa.gmu.edu CHSS 0 1/27/2016
littleitalies.gmu.edu CHSS 1 1/27/2016
deadpiaarchive.gmu.edu CHSS 0 1/27/2016
ncc.gmu.edu CHSS 1 1/27/2016
www.law.gmu.edu LAW 1 1/27/2016
chhs.gmu.edu CHHS 1 1/27/2016
chhsauth.gmu.edu CHHS 1 1/27/2016
chpre.org CHHS 0 1/27/2016
www.dshi.gmu.edu CHHS 0 1/27/2016
dshi.gmu.edu CHHS 0 1/27/2016
www.mli.gmu.edu CHHS 0 1/27/2016
scar.gmu.edu S-CAR 1 1/27/2016
volgenau.gmu.edu VSE 1 1/27/2016
mechanical.gmu.edu VSE 1 1/27/2016
frg.vse.gmu.edu VSE 0 1/27/2016
stem.vse.gmu.edu VSE 0 1/27/2016
geotrans.vse.gmu.edu VSE 0 1/27/2016
spgia.gmu.edu SPGIA 1 1/27/2016
cvpa.gmu.edu CVPA 1 1/27/2016
krasnow.gmu.edu KRASNOW 1 1/27/2016
www2.gmu.edu 1 1/27/2016
catalog.gmu.edu 1 1/27/2016
registrar.gmu.edu 1 1/27/2016
admissions.gmu.edu 1 1/27/2016
library.gmu.edu 1 1/27/2016
housing.gmu.edu 1 1/27/2016
studentaccounts.gmu.edu 1 1/27/2016
www.gmu.edu 1 1/27/2016
masononline.gmu.edu 1 1/27/2016
itservices.gmu.edu 1 1/27/2016
masonlive2.gmu.edu 1 1/27/2016
careers.gmu.edu 1 1/27/2016
tsd.gmu.edu 1 1/27/2016
fiscal.gmu.edu 1 1/27/2016
coursessupport.gmu.edu 1 1/27/2016
olli.gmu.edu 1 1/27/2016
events.gmu.edu 1 1/27/2016
oscar.gmu.edu 1 1/27/2016
atoz.gmu.edu 1 1/27/2016
facilities.gmu.edu 1 1/27/2016
doit.gmu.edu 1 1/27/2016
lynda.gmu.edu 1 1/27/2016
webdev.gmu.edu 1 1/27/2016
careersauth.gmu.edu 1 1/27/2016
cashiersoffice.gmu.edu 1 1/27/2016
integrity.gmu.edu 1 1/27/2016
ati.gmu.edu 1 1/27/2016
workshops.gmu.edu 1 1/27/2016
itsecurity.gmu.edu 1 1/27/2016
staffsenate.gmu.edu 1 1/27/2016
cvpa.preprod.gmu.edu 1 1/27/2016
cmpa.gmu.edu 1 1/27/2016
gmuclubfootball.gmu.edu 1 1/27/2016
scheduling.gmu.edu 1 1/27/2016
crdc.gmu.edu 1 1/27/2016
itu.gmu.edu 1 1/27/2016
flexwork.gmu.edu 1 1/27/2016
telecomadmin.gmu.edu 1 1/27/2016
confucius.gmu.edu 1 1/27/2016
cgs.gmu.edu 1 1/27/2016
risk.gmu.edu 1 1/27/2016
green.gmu.edu 1 1/27/2016
patriotlife.gmu.edu 1 1/27/2016
tuscany.gmu.edu 1 1/27/2016
gmutv.gmu.edu 1 1/27/2016
favs.gmu.edu CVPA 1 1/27/2016
pmo.gmu.edu 1 1/27/2016
artsbus.gmu.edu CVPA 1 1/27/2016
toastmasters.gmu.edu 1 1/27/2016
lrg.gmu.edu 1 1/27/2016
gettheapp.gmu.edu 1 1/27/2016
socialcomplexity.gmu.edu KRASNOW 1 1/27/2016
housingauth.gmu.edu 1 1/27/2016
regdev.gmu.edu 1 1/27/2016
restech.gmu.edu 1 1/27/2016
internationaltravel.gmu.edu 1 1/27/2016
childalone.gmu.edu CEHD 1 1/27/2016
orc.gmu.edu 1 1/27/2016
recordsmanagement.gmu.edu 1 1/27/2016
formsadmin.gmu.edu 1 1/27/2016
ombudsman.gmu.edu 1 1/27/2016
library.gmu.edu.mutex.gmu.edu 1 1/27/2016
gmu.catalog.acalog.com 1 1/27/2016
futurequest.gmu.edu 1 1/27/2016
webcache.googleusercontent.com 1 1/27/2016
www2.gmu.edu.googleweblight.com 1 1/27/2016
cms.gmu.edu 1 1/27/2016
un.gmu.edu 1 1/27/2016
flexworkauth.gmu.edu 1 1/27/2016
translate.googleusercontent.com 1 1/27/2016
131.253.14.125 1 1/27/2016
abfas.gmu.edu 1 1/27/2016
doitauth.gmu.edu 1 1/27/2016
cvpa-stage.preprod.gmu.edu 1 1/27/2016
itservicesauth.gmu.edu 1 1/27/2016
wcciet.gmu.edu 1 1/27/2016
club.gmu.edu 1 1/27/2016
pmoauth.gmu.edu 1 1/27/2016
edges.gmu.edu 1 1/27/2016
georgemasonustg.prod.acquia-sites.com 1 1/27/2016
sitetrans.naver.net 1 1/27/2016
foodforest.gmu.edu 1 1/27/2016
yel.gmu.edu 1 1/27/2016
georgemasonudev.prod.acquia-sites.com 1 1/27/2016
math-specialist.gmu.edu CEHD 1 1/27/2016
psyclinictest.gmu.edu 1 1/27/2016
ippptest.gmu.edu 1 1/27/2016
masterplan.gmu.edu 1 1/27/2016
prod.cehd.gmu.edu 1 1/27/2016
sod.mason 1 1/27/2016
english.gmu.edu.googleweblight.com CHSS 1 1/27/2016
fanyi.ydstatic.com 1 1/27/2016
msi.gmu.edu 1 1/27/2016
spmo.gmu.edu 1 1/27/2016
stembootcamp.gmu.edu 1 1/27/2016
translate.baiducontent.com 1 1/27/2016
cat.scar.gmu.edu.meowbify.com 1 1/27/2016
cc.bingj.com 1 1/27/2016
core.preprod.gmu.edu 1 1/27/2016
maps.gmu.edu 1 1/27/2016
mason 1 1/27/2016
nsfimmersion.gmu.edu 1 1/27/2016
piacademy.gmu.edu CEHD 1 1/27/2016
potomacsciencecenter.gmu.edu 1 1/27/2016
psychology.gmu.edu.googleweblight.com CHSS 1 1/27/2016
studentaccounts.gmu.edu.googleweblight.com 1 1/27/2016
web.archive.org 1 1/27/2016
111.221.29.49 1 1/27/2016
artbus.gmu.edu 1 1/27/2016
bit.ly 1 1/27/2016
chhs.gmu.edu.googleweblight.com CHHS 1 1/27/2016
cmsauth.gmu.edu 1 1/27/2016
economics.gmu.edu.googleweblight.com CHSS 1 1/27/2016
events2.gmu.edu 1 1/27/2016
gmu.edu 1 1/27/2016
gse.gmu.edu.googleweblight.com CEHD 1 1/27/2016
historyarthistory.gmu.edu.googleweblight.com CHSS 1 1/27/2016
itservices.gmu.edu.googleweblight.com 1 1/27/2016
masononline.gmu.edu.googleweblight.com 1 1/27/2016
registrar.gmu.edu.googleweblight.com 1 1/27/2016
telecomadminauth.gmu.edu 1 1/27/2016
view.copyscape.com 1 1/27/2016
vse.mason 1 1/27/2016
wpdev.gmu.edu 1 1/27/2016
financialaid.gmu.edu 1 4/8/2016
cfa.gmu.edu 1 4/8/2016
masononlinefaculty.gmu.edu 1 4/8/2016
csm2.gmu.edu 1 4/8/2016
irr2.gmu.edu 1 4/8/2016
inst.webinstantservice.com 1 4/8/2016
intranet.cehd.gmu.edu 1 4/8/2016
admissions.gmu.edu.googleweblight.com 1 4/8/2016
krasnow4.gmu.edu 1 4/8/2016
spgia.gmu.edu.googleweblight.com SPGIA 1 4/8/2016
gse-gmu-edu.myaccess.library.utoronto.ca 1 4/8/2016
facilitiesauth.gmu.edu 1 4/8/2016
telecomadmin.gmu.edu.googleweblight.com 1 4/8/2016
188.125.66.159 1 4/8/2016
98.139.236.92 1 4/8/2016
chrctest.gmu.edu 1 4/8/2016
client.ql2.com 1 4/8/2016
internationalwriters.gmu.edu 1 4/8/2016
newsdesk.gmu.edu 1 4/8/2016
potomacacademy.org 1 4/8/2016
scar.xululabs.us 1 4/8/2016
som.gmu.edu 1 4/8/2016
ssbauth.gmu.edu 1 4/8/2016
wmst.gmu.edu.googleweblight.com 1 4/8/2016
www.fdpgfakussm.org 1 4/8/2016
www.jezngxaoq.us 1 4/8/2016
potomacacademy.gmu.edu 1 2/23/2016
oscarauth.gmu.edu 1 2/23/2016
serviceawards.gmu.edu 1 2/23/2016
waterforum.gmu.edu 1 2/23/2016
(not set) 1 2/23/2016
cehd.gmu.edu.googleweblight.com CEHD 1 2/23/2016
culturalstudiesjournal.gmu.edu 1 2/23/2016
ec2-174-129-210-4.compute-1.amazonaws.com 1 2/23/2016
icesworkshop.gmu.edu 1 2/23/2016
wave.webaim.org 1 2/23/2016
129.174.35.152 1 2/23/2016
chss.gmu.dev CHSS 1 2/23/2016
gmu.acalogadmin.com 1 2/23/2016
iams.gmu.edu 1 2/23/2016
lgbtfacstaff.gmu.edu 1 2/23/2016
ncc.gmu.edu.googleweblight.com CHSS 1 2/23/2016
samm.thecj.com 1 2/23/2016
www.lczcobppoexd.cn 1 2/23/2016
www.rvleuxsa.br 1 2/23/2016
www.xmwpsfu.us 1 2/23/2016

Mason Core to Colleges Referal Analysis - Jan Macario

=========================
Referral Traffic Analysis
=========================

Mason Homepage Analysis
=======================
Account: Mason Analytics Roll-Up -> Property: Rollup Property -> View: Roll-up view
Report: Behavior -> Site Content -> All Pages
Filter: ^www2.gmu.edu/$|^www.gmu.edu/$ (Mason Homepage for old and new site)
Date range: October 6, 2015 through March 24, 2016
Date range: October 6, 2014 through March 24, 2015

Pageviews
---------
2014-2015 range pageviews: 4,198,031
2015-2016 range pageviews: 2,743,280
Change: -34.65%

Bounce Rates
------------
2014-2015 range bounce rate: 32.47%
2015-2016 range bounce rate: 54.13%
Change: +21.66%

College Referrals from Mason Core
=================================
Account: your college's appropriate google analytics account
Report: Acquisition -> All Traffic -> Referrals
Filter: ^gmu.edu$|^www2.gmu.edu$|^admissions.gmu.edu$|^search1.gmu.edu$ (Mason core website domain for old and new site)
Date Range: October 6, 2015 through March 24, 2016
Date range: October 6, 2014 through March 24, 2015

CHHS
====
Account: College of Health and Human Services -> Property: http://chhs.gmu.edu -> View: college of health and human services
2014-2015 range referred sessions: 32,617 - 0.00776 (0.78%)
2015-2016 range referred sessions: 21,343 - 0.00778 (0.78%)
-------
Results
Absolute referrals from Mason Core: -34.56%
Relative referrals from Mason Core: Essentially Unchanged

Business
========
Account: School of Business -> Property: business.gmu.edu -> View: business.gmu.edu
2014-2015 range referred sessions: 28,236 - 0.00672 (0.67%)
2015-2016 range referred sessions: 19,908 - 0.00725 (0.73%)
-------
Results
Absolute referrals from Mason Core: -29.49%
Relative referrals from Mason Core: Essentially Unchanged

CEHD
====
Account: cehdweb -> Property: cehdweb -> View: cehd
2014-2015 range referred sessions: 35,555 - 0.00846 (0.85%)
2015-2016 range referred sessions: 12,345 - 0.00450 (0.45%)
-------
Results
Absolute referrals from Mason Core: -65.28%
Relative referrals from Mason Core: Essentially Unchanged

COS
===
Account: cos.gmu.edu -> Property: http://www.cos.gmu.edu -> View: www.cos.gmu.edu
2014-2015 range referred sessions: 28,775 - 0.00685 (0.69%)
2015-2016 range referred sessions: 9,779  - 0.00356 (0.36%)
-------
Results
Absolute referrals from Mason Core: -66.02%
Relative referrals from Mason Core: Essentially Unchanged

S-CAR
=====
Account: scar.gmu.edu -> Property: http://scar.gmu.edu -> View: scar.gmu.edu
2014-2015 range referred sessions: 5,680 - 0.00135 (0.14%)
2015-2016 range referred sessions: 4,681 - 0.00170 (0.17%)
-------
Results
Absolute referrals from Mason Core: -17.59%
Relative referrals from Mason Core: Essentially Unchanged

VOLGENAU
========
Account: Volgenau School of Engineering -> Property: Volgenau School -> View: All Web Site Data
2014-2015 range referred sessions: 26,678 - 0.00635 (0.64%)
2015-2016 range referred sessions: 21,376 - 0.00779 (0.78%)
-------
Results
Absolute referrals from Mason Core: -19.87%
Relative referrals from Mason Core: Essentially Unchanged

Pitfalls
========
Are these data accurate?
-We are requesting a sample of server request logs, which we will compare to the Google Analytics data, to ensure that the analytics are in-sync with our server logs.

Notes
=====
Increase for small colleges...

Mason Homepage Segments Analysis - Nicole Hitpas

Account: Mason Analytics Roll-Up -> Property: Rollup Property -> View: Roll-up view
Report: Behavior -> Site Content -> All Pages
Filter: ^www2.gmu.edu/$|^www.gmu.edu/$ (Mason Homepage for old and new site)
Date range: October 6, 2015 through March 24, 2016 -> 2,743,280 pageviews
Date range: October 6, 2014 through March 24, 2015 -> 4,198,031 pageviews

-34.65% pageviews
-27.60% entrances
Bounce rate from 32.47% (good) to 54.13% (average/bad)

bounces rate = a visitor lands on a page, doesn't navigate to any other page and then exits. This is a good metric to start looking at the quality of experience for users when they first arrive at your site.

####################################

Segment: Referral Traffic ->

Date range: October 6, 2015 through March 24, 2016 -> Referral Traffic -> 691,935
Date range: October 6, 2014 through March 24, 2015 -> Referral Traffic -> 551,769

+25.40% pageviews*
+35.95% entrances
Bounce rate from 32.07% (good) to 50.39% (ok/average)

*Preliminary review indicates the increase may be from other Mason sites. We will look into this further.

__________________________

Segment: Direct Traffic ->

Date range: October 6, 2015 through March 24, 2016 -> Direct Traffic -> 860,303 
Date range: October 6, 2014 through March 24, 2015 -> Direct Traffic -> 1,519,672

-43.39% pageviews
-37.21% entrances
Bounce rate from 38.75% (good) to 73.27% (very bad)

__________________________

Segment: Organic Traffic (search) ->

Date range: October 6, 2015 through March 24, 2016 -> Organic Traffic (search) -> 1,171,410
Date range: October 6, 2014 through March 24, 2015 -> Organic Traffic (search) -> 1,996,909

-41.34% pageviews
-32.56% entrances
Bounce rate from 29.37% (very good) to 47.30% (ok)

####################################

Segment: New users ->

Date range: October 6, 2015 through March 24, 2016 -> New users -> 1,234,695
Date range: October 6, 2014 through March 24, 2015 -> New users -> 986,536

-20.10% pageviews
-9.58% entrances
Bounce rate from 37.20% (good) to 55.65% (average/bad)

__________________________

Segment: Returning users ->

Date range: October 6, 2015 through March 24, 2016 -> Returning users -> 1,738,511
Date range: October 6, 2014 through March 24, 2015 -> Returning users -> 2,844,174

-38.87% pageviews
-32.41% entrances
Bounce rate from 31.77% (good) to 57.14% (bad)

####################################

Segment: Off-campus traffic returning users ->

Date range: October 6, 2015 through March 24, 2016 -> Off-campus traffic returning users -> 1,228,316
Date range: October 6, 2014 through March 24, 2015 -> Off-campus traffic returning users -> 2,150,169

-42.87% pageviews
-36.18% entrances
Bounce rate from 29.23% (very good) to 56.04% (bad)

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Segment: Off-campus traffic new users ->

Date range: October 6, 2015 through March 24, 2016 -> Off-campus traffic new users -> 866,346
Date range: October 6, 2014 through March 24, 2015 -> Off-campus traffic new users -> 1,038,686

-16.59% pageviews
-2.94% entrances
Bounce rate from 34.56% (good) to 53.88% (average/bad)

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Segment: Mobile and Tablet Traffic ->

Date range: October 6, 2015 through March 24, 2016 -> Mobile and Tablet Traffic -> 487,197
Date range: October 6, 2014 through March 24, 2015 -> Mobile and Tablet Traffic -> 826,282

-41.04% pageviews
-24.74% entrances
Bounce rate from 46.73% (ok) to 54.04% (average/bad)

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Segment: Desktop Traffic ->

Date range: October 6, 2015 through March 24, 2016 -> Desktop Traffic -> 2,237,850
Date range: October 6, 2014 through March 24, 2015 -> Desktop Traffic -> 3,252,587

-31.20% pageviews
-22.80% entrances
Bounce rate from 30.08% (very good) to 57.12% (bad)*

*not much of a difference in drop between mobile/tablet and desktop traffic but change in desktop bounce rate is huge

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Analytics Trends Discussion