2015-12-09 – Mason Digital Analytics

Meeting Information

Date: 12/09/2015
Time: 2pm
Location: Enterprise 420a

Agenda

1) Mason Networking - John Hanks

Mason Hostnames/IP Address Ranges
To exclude ‘on-campus’ traffic: Filter ISP organization ‘george mason univerity’ plus list of Korea campus IP address range(s).
John will provide a list of DNS names from networking database.

2) Revisit custom dimensions - Jan Macario/Dan Collier

A) Revisiting Custom Dimensions: how to determine which subdomains are tagged with which business units:

Behavior -> Site Content -> All Pages
Primary Dimension -> Hostname
Secondary Dimension -> Business Unit

*Note: records with no data in the business unit field will not appear.

B) Proposed Custom Dimensions
- Business Unit: From organizational chart as represented on domain request form
  - Example: COS, CHSS, Student Life
  - The business units could be taken from the org chart or from ITU’s domain request form
  - ITU’s list seems to already include some of the subgrouping.
    - Alumni Affairs/GMU Foundation
    - Assistive Technology Initiative (ATI)
    - College of Education and Human Development
    - College of Health and Human Services
    - College of Humanities and Social Sciences
    - College of Science
    - College of Visual and Performing Arts
    - Communications and Marketing
    - Compliance, Diversity, and Ethics
    - Environmental Health & Safety
    - Facilities
    - Fiscal Services
    - Government and Community Relations
    - Honors College
    - Human Resources and Payroll
    - ITU, DoIT
    - ITU, TSD
    - Krasnow Institute for Advanced Study
    - New Century College
    - Parking & Transportation
    - Police
    - Provost Office
    - Research & Economic Development
    - School for Conflict Analysis and Resolution
    - School of Law
    - School of Management
    - School of Public Policy
    - University Counsel
    - University Libraries
    - University Life
    - Volgenau School of Engineering
- Business Unit Subgroup: Proposed.
  - Example: CHSS Academic Sites, CHSS Non-Academic, etc.
- Site Type: Proposed.
  - Example: CHSS uses these values, which are not meant to work universally: Academic Department, Academic Program, Non-unit Program Site, Center, College, Administrative, Utility, Other

3) Analytics.js explained - Jan Macario

Click here for session notes.

5) Google Tag Manager – Nicole Hitpas

5) New 'best practices' roll-up view - Jan Macario/Dan Collier

Establishing new, best-practices views
---------------------------------------

New Views:
	- "Roll-Up 2.0 – All Traffic - Effective January 2016” 
		- Includes all traffic. No additional filters beyond best-practice filters.
	- “Roll-Up 2.0 — Off-Campus Traffic Only - Effective January 2016” 
		- Includes only off-campus traffic. Filter to exclude internal traffic by ISP Organization.

View settings:
	- Bot filtering on (view setting)
	- Remove querystring parameters: utf8, _ga

Filters: 
	- Include Hostname in Request URI
	- Lowercase URI
	- Exclude off-campus traffic (off-campus traffic only view)

Custom Dimensions: 
	Business Unit
	Business Unit Subgroup (proposed)
	Site Type (proposed)