Implementation Updates Public

Analytics Update – October 2017

New Websites in Mason Google Analytics Roll-Up

Below are the new websites (hostnames) showing-up the in Mason Google Analytics Roll-Up since our last meeting:

HostnameBusiness UnitImport Date
infoguides.gmu.eduLibrary10/23/2017 10/23/2017 10/23/2017 10/23/2017 10/23/2017

Core Site Search Activity Summary

A/B Testing with Google Optimize

We are planning to begin A/B testing on the Mason core website using Google Optimize.

I have made some of the necessary changes within Google Tag Manager, but proper implementation also requires some additional JavaScript code which cannot be implemented via GTM. We are working on making those additional changes.

Mason Custom Google Analytics Dashboards

I am working on creating a set of custom dashboards containing a number of important metrics and reports at-a-glance. These are still in development. Due to the limitations on GA dashboards, I suspect we’ll end-up with 2 custom dashboards: one to track general site usage activity and one to track conversions.

Conversion Goals Created on Mason Core Website

We have created our first conversion goals in the Mason core website.

For more info, see this post: New Conversion Goals on Mason Core Website (