Posts Tagged ‘Website: masonspeakers.gmu.edu’

Changes to masonspeakers.gmu.edu website to support analytics implementation

Posted: April 6, 2018 at 11:00 am

I have made some changes to the HTML on the masonspeakers.gmu.edu ‘Find a Speaker’ page (https://masonspeakers.gmu.edu/find-a-speaker/) in order to be able to more fully and efficiently implement analytics. Specifically, I added HTML ID attributes to the forms and ‘View All’ links on the page to enable me to target them more easily using Google Tag […]

Analytics Consultation with Government and Community Relations

Posted: April 4, 2018 at 1:44 pm

I met with Government and Community Relations to review changes I had made to their analytics setup. I added some custom code in Google Tag Manager to provide GA events for people completing any of the speaker search forms. (There are multiple forms so that you can search by different methods.) I also set-up conversion […]

GTM Implemented on masonspeakers.gmu.edu

Posted: March 8, 2018 at 3:30 pm

I have implemented GTM on masonspeakers.gmu.edu, using the DuracellTomi’s Google Tag Manager for WordPress plugin. The website is now using version 3.3 of the Mason Standard GTM container.

New Google Analytics Account for Mason Office of Government and Community Relations

Posted: March 8, 2018 at 3:13 pm

In order to better organize our Google Analytics accounts to more accurately reflect our business organization, I have created a new Google Analytics account for “Mason Office of Government and Community Relations”. This account now contains the analytics properties for masonspeakers.gmu.edu and relations.gmu.edu, which have been moved out of the “Mason Office of Communications and […]

Consultation with Government and Community Relations

Posted: March 8, 2018 at 1:45 pm

I met with three staff members of Government and Community Relations to review their analytics and discuss next steps. We reviewed the analytics on their websites – including relations.gmu.edu, masonspeakers.gmu.edu, and the community portal pages on the Mason core website to identify any issues and areas of improvement, as well as just to familiarize them […]

Consultation with Government and Community Relations

Posted: March 7, 2018 at 12:01 pm

I met with Government and Community Relations to review the analytics on the ‘community portal’ pages on the core website and the masonspeakers.gmu.edu website. We reviewed site activity including landing pages, all pageviews, and expandable areas and outbound link clicks on particular active pages. We identified some areas for improvement on the website and some […]

GA implemented on masonspeakers.gmu.edu

Posted: May 4, 2017 at 12:36 pm, Last Updated: May 5, 2017 at 12:45 pm

A new GA property was created for masonspeakers.gmu.edu within the Web Communications GA account. GA has been implemented on the masonspeakers.gmu.edu WordPress website using the Google Analyticator WordPress plugin. The masonspeakers.gmu.edu implementation includes a 2-tiered roll-up structure. Hits to masonspeakers.gmu.edu send GA data to the masonspeakers.gmu.edu GA property, as well as the Mason roll-up.