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How-To Public

Tracking Outbound Links in Google Tag Manager using Google Analytics Events

Step 1: Enable Required Built-In Variables Enable the built-in variables “Click URL” and “Click Text” (if not already enabled). GTM will need access to these […]

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Highlight Implementation Updates Public

Mason Google Tag Manager Container Template

We now offer a customized Google Tag Manager Template Container for Mason websites to use. This GTM container tracks page views (of course), as well […]

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Explainer Public

Web Analytics Introduction Workshop Presentation

The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]

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Implementation Updates Public

GA implemented on masonanalytics.gmu.edu

GA has been implemented on the masonanalytics.gmu.edu WordPress website via Google Tag Manager using the Google Tag Manager for WordPress plugin. The masonanalytics.gmu.edu implementation includes […]