How-To Public

Tracking Outbound Links in Google Tag Manager using Google Analytics Events

Step 1: Enable Required Built-In Variables Enable the built-in variables “Click URL” and “Click Text” (if not already enabled). GTM will need access to these […]

Highlight Implementation Updates Public

Mason Google Tag Manager Container Template

We now offer a customized Google Tag Manager Template Container for Mason websites to use. This GTM container tracks page views (of course), as well […]

Explainer Public

Web Analytics Introduction Workshop Presentation

The Digital Communications team within the office of Communications and Marketing offers a series of workshops to the university community on various web-development topics. Web […]

Implementation Updates Public

GA implemented on

GA has been implemented on the WordPress website via Google Tag Manager using the Google Tag Manager for WordPress plugin. The implementation includes […]