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Implementation Updates Public

Analytics implementation changes on theater.gmu.edu

We implemented Google Tag Manager on theater.gmu.edu, and imported the standard Mason GTM container, version 3.1. This implementation change was annotated in the individual site […]

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Implementation Updates Public

New Conversion Goals on Mason Core Website (www2.gmu.edu)

We have set two new conversion goals on the Google Analytics view for the Mason core website (www2.gmu.edu): Undergraduate application click-throughs Graduate application click-throughs In […]

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Explainer Highlight Public

Google Analytics Organization and Naming Recommendations

The Google Analytics framework is organized into three hierarchical levels: Accounts, Properties, and Views. There is often confusion about what these different levels of organization […]

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Explainer Public

A Case Study on the Importance of the Referral Exclusion List

Proper configuration of the referral exclusion list is very important, because the referral exclusion list has a huge effect on how visits to you website […]

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Implementation Updates Public

GTM Implemented on game.gmu.edu

Version 3.1 of the Standard Mason GTM Container has been implemented on the game.gmu.edu website using the Google Tag Manager plugin (https://wordpress.org/plugins/google-tag-manager/). (This is not […]

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Implementation Updates Private

Implemented GTM on cvpa.gmu.edu

I implemented GTM on the cvpa.gmu.edu website. The site is now using version 3.1 of the Standard Mason GTM Container. I switched the website to […]

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Implementation Updates Private

Implemented GTM on dance.gmu.edu

I implemented GTM on the dance.gmu.edu website. The site is now using version 3.1 of the Standard Mason GTM Container. I switched the website to […]

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Implementation Updates Public

stearnscenter.gmu.edu Analytics Updates

I implemented version 3.1 of the Mason Standard GTM container on the stearnscenter.gmu.edu website using DuracellTomi’s Google Tag Manager for WordPress plugin. I fixed Google […]

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Explainer Highlight Public

Annotations Recommendations (Google Analytics)

What are Annotations in Google Analytics Annotations are small notes associated with specific dates that you can add to Google Analytics. Annotation you create will […]

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How-To Public

Renaming Pages Using Advanced Filters (Google Analytics)

Background Hobsons Radius (Radius) is the CRM used by the Office of Graduate Admissions to implement the graduate online application and the “Request Information” (inquiry) […]