Posts Tagged ‘Department: School of Business’

RFI Form Submission Tracking on

Posted: January 23, 2019 at 9:30 pm, Last Updated: January 23, 2019 at 9:31 pm

At the request of the School of Business, I have implemented custom GA event tracking of RFI form submissions on When a user on their website clicks the submit button on any of the RFI forms on, Google Analytics will receive an event hit with the following data: Event Category: form Event Action: […]

Consultation with School of Business

Posted: January 16, 2019 at 12:36 pm

I met with a representative from the School of Business to review their Google Tag Manager implementation, among other things. I discussed with her: why we use Google Tag Manager, why we use the Mason Standard GTM container, how we manage custom website-specific tracking within the context of the Mason Standard GTM container, how we […]

Updates to School of Business GTM container

Posted: January 10, 2019 at 11:34 am

Wiley completed their first batch of additions to the GTM container, adding a lot of tracking elements. As I requested, they properly organized and labelled the elements they added, so that it’s clear what items in the GTM container are part of our Mason standard and what are their additions. At their request, I […]

Published GTM changes to

Posted: December 19, 2017 at 11:31 am has two GTM containers: one used by most of their website and one used only on the /blogs/ section. (The GTM container used by the /blog/ section looks very simple, and could probably be eliminated and any important functionality moved into the main container, if it doesn’t exist there already.) I have published changes […]

Third-party access to School of Business GTM container

Posted: December 15, 2017 at 1:20 pm

At the request of Katherine Johnson of School of Business, I have provided “edit” (but not “publish”) access to their GTM container for a third-party digital marketing vendor: Up & Up. They will be able to make changes to the GTM container but not publish them. When they are ready to implement changes, they can […] Analytics Review

Posted: August 17, 2017 at 9:39 am, Last Updated: October 10, 2017 at 10:43 am

I met with Katherine Johnson of the School of Business to review their analytics. Nicole Hitpas, their former Director of Marketing, left the university recently and she had been their best source of information on their website analytics plan. The School of Business has recently hired a new Dean, who had some questions about their […]