Categories
Implementation Updates Public

Custom tracking changes on cvpa.gmu.edu website

I have modified the GTM container for the cvpa.gmu.edu website to implement additional tracking to the university roll-up and the unit roll-up. We had previously […]

Categories
Implementation Updates Public

Custom tracking changes on cvpa.gmu.edu website

I have modified the GTM container for the cvpa.gmu.edu website to implement additional tracking. Specifically, I have implemented custom tracking of clicks on the homepage […]

Categories
Implementation Updates Public

cvpa.gmu.edu Analytics Updates

cvpa.gmu.edu GTM configuration has been updated to use version 3.3 of the Mason Standard GTM container. cvpa.gmu.edu GTM configuration has been updated to track clicks […]

Categories
Public

Analytics Consultation with CVPA

I met with CVPA to review their analytics and help them set-up some custom reports to track the conversion activity associated with their email marketing […]

Categories
Implementation Updates Public

Updates to theater website

The redesigned theater.gmu.edu website launched yesterday in Drupal. I have implemented GTM on the new theater calendar system (theater.calendar.gmu.edu), which is integrated with the theater […]

Categories
Public

New Analytics Tracking/Goals set-up on cfa.gmu.edu

I added some additional tracking to the analytics for the cfa.gmu.edu website. We are now tracking clicks on link on the ‘schools’ menu on the […]

Categories
Public

Consultation with CVPA

I met with an individual from CVPA to discuss how to measure the number of visits to their unit websites coming from other Mason websites, […]

Categories
Private

Consultation with CVPA re dance.gmu.edu goals

I spoke with a representative from CVPA to assist in setting-up goals in GA for the dance. gmu.edu analytics property. We set-up a goal to […]

Categories
Private

Consultation with CVPA Regarding Campaign-Tagging

I spoke with a representative from CVPA to discuss campaign-tagging of their emails and social media posts. We reviewed: the campaign-tagging concept; the campaign-tagging scheme […]

Categories
Implementation Updates Public

Analytics Data from CVPA Calendar Websites Now Feeding to Related Websites’ Analytics Properties

CVPA has a set of calendar websites/domains which provide calendar functionality that would be difficult to implement on their main websites: cfa.calendar.gmu.edu hylton.calendar.gmu.edu music.calendar.gmu.edu (not […]