I have modified the GTM container for the cvpa.gmu.edu website to implement additional tracking to the university roll-up and the unit roll-up. We had previously […]
Tag: Department: CVPA
I have modified the GTM container for the cvpa.gmu.edu website to implement additional tracking. Specifically, I have implemented custom tracking of clicks on the homepage […]
cvpa.gmu.edu GTM configuration has been updated to use version 3.3 of the Mason Standard GTM container. cvpa.gmu.edu GTM configuration has been updated to track clicks […]
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Analytics Consultation with CVPA
I met with CVPA to review their analytics and help them set-up some custom reports to track the conversion activity associated with their email marketing […]
The redesigned theater.gmu.edu website launched yesterday in Drupal. I have implemented GTM on the new theater calendar system (theater.calendar.gmu.edu), which is integrated with the theater […]
I added some additional tracking to the analytics for the cfa.gmu.edu website. We are now tracking clicks on link on the ‘schools’ menu on the […]
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Consultation with CVPA
I met with an individual from CVPA to discuss how to measure the number of visits to their unit websites coming from other Mason websites, […]
I spoke with a representative from CVPA to assist in setting-up goals in GA for the dance. gmu.edu analytics property. We set-up a goal to […]
I spoke with a representative from CVPA to discuss campaign-tagging of their emails and social media posts. We reviewed: the campaign-tagging concept; the campaign-tagging scheme […]
CVPA has a set of calendar websites/domains which provide calendar functionality that would be difficult to implement on their main websites: cfa.calendar.gmu.edu hylton.calendar.gmu.edu music.calendar.gmu.edu (not […]