Posts Tagged ‘Department: CVPA’
Posted: December 12, 2018 at 12:16 pm
I have modified the GTM container for the cvpa.gmu.edu website to implement additional tracking to the university roll-up and the unit roll-up. We had previously implemented custom tracking of clicks on the homepage rotator and the homepage call-to-action buttons. Now these data are also being sent to the university roll-up and the unit roll-up. The […]
Posted: December 11, 2018 at 12:16 pm, Last Updated: December 12, 2018 at 12:17 pm
I have modified the GTM container for the cvpa.gmu.edu website to implement additional tracking. Specifically, I have implemented custom tracking of clicks on the homepage rotator.
Posted: November 2, 2018 at 1:07 pm
cvpa.gmu.edu GTM configuration has been updated to use version 3.3 of the Mason Standard GTM container. cvpa.gmu.edu GTM configuration has been updated to track clicks on homepage call to action links as custom GA events. cvpa.gmu.edu Google Analytics view have been cleaned-up and are now in-line with standards. GA custom alerts have been added to […]
Posted: October 25, 2018 at 9:31 am, Last Updated: October 26, 2018 at 9:39 am
I met with CVPA to review their analytics and help them set-up some custom reports to track the conversion activity associated with their email marketing campaigns. We reviewed how to see their conversion information (ticket sales) by campaign, now that they have been campaign-tagging the links in their emails. They use Constant Contact for emailing, […]
Posted: August 31, 2018 at 10:31 am
The redesigned theater.gmu.edu website launched yesterday in Drupal. I have implemented GTM on the new theater calendar system (theater.calendar.gmu.edu), which is integrated with the theater website (theater.gmu.edu). The theater calendar is using the same GTM container used on the theater website. I had to modify the local hostname variable to “theater.gmu.edu|theater.calendar.gmu.edu” (from “theater.gmu.edu”) so that […]
Posted: May 17, 2018 at 10:49 am, Last Updated: May 17, 2018 at 11:07 am
I added some additional tracking to the analytics for the cfa.gmu.edu website. We are now tracking clicks on link on the ‘schools’ menu on the CFA homepage. This was set-up in GTM to look for clicks on links within the ‘schools’ menu and fire a GA event when one occurs. I have also added three […]
Posted: May 8, 2018 at 2:32 pm, Last Updated: May 16, 2018 at 2:34 pm
I met with an individual from CVPA to discuss how to measure the number of visits to their unit websites coming from other Mason websites, particularly the Mason core website and cvpa.gmu.edu.
Posted: March 22, 2018 at 3:57 pm
I spoke with a representative from CVPA to assist in setting-up goals in GA for the dance. gmu.edu analytics property. We set-up a goal to capture all user clicks on the “Apply Now” buttons on any page throughout the website. We considered setting-up goals to capture clicks on ticket purchase links for specific events from […]
Posted: February 23, 2018 at 2:23 pm
I spoke with a representative from CVPA to discuss campaign-tagging of their emails and social media posts. We reviewed: the campaign-tagging concept; the campaign-tagging scheme they should using; the use of the Mason Campaign URL builder.
Posted: February 16, 2018 at 3:57 pm, Last Updated: February 16, 2018 at 4:02 pm
CVPA has a set of calendar websites/domains which provide calendar functionality that would be difficult to implement on their main websites: cfa.calendar.gmu.edu hylton.calendar.gmu.edu music.calendar.gmu.edu (not yet active) Although this calendar functionality is spread across multiple domain names, the calendar website(s) match the look and feel of their related websites, and they, along with their main […]