Creating Google Analytics Universal Analytics and GA4 Properties

1. In Google Analytics, go to the appropriate Google Analytics account

2. Click on Create Property

Click on Create Property

3. Enter the domain name of the website as the “Property name”

Enter the domain name of the website as the "Property name"

4. Change the “Reporting time zone” to “New York Time”

Change the "Reporting time zone" to "New York Time"

5. Click on “Show advanced options”

Click on "Show advanced options"

6. Click on “Create a Universal Analytics property”

Click on "Create a Universal Analytics property"

7. Enter the domain name of the website

Enter the domain name of the website

8. Click Next

Click Next

9. In the “Industry category” drop-down, select “Jobs & Education”

In the "Industry category" drop-down, select "Jobs & Education"

10. In the “Business size” drop-down, select “Very Large”

In the "Business size" drop-down, select "Very Large"

11. In the “How do you intend to use Google Analytics with your business?”, select “Measure customer engagement with my site or app”

In the "How do you intend to use Google Analytics with your business?", select "Measure customer engagement with my site or app"

12. Click Create

Click Create

13. On the resulting screen (“Web Stream Details”), make note of the “Measurement ID”

On the resulting screen ("Web Stream Details"), make note of the "Measurement ID"

14. Close the “Web Stream Details” box

Close the "Web Stream Details" box

15. To change to the universal analytics property, click the property selector

To change to the universal analytics property, click the property selector

16. Select the Universal analytics property. It’s the one for which the ID number starts with “UA-” and for which the name does not have the ” – GA4″ suffix

Select the Universal analytics property. It's the one for which the ID number starts with "UA-" and for which the name does not have the " - GA4" suffix

17. Click on “View Settings”

Click on "View Settings"

18. Update the “View name” as shown – to start with “[PROD]”, followed by the domain name, followed by the current date in parenthesis in YYYY-MM-DD format

Update the "View name" as shown - to start with "[PROD]", followed by the domain name, followed by the current date in parenthesis in YYYY-MM-DD format

19. Click Save

Click Save

20. Click the back arrow to get out of the view settings screen

Click the back arrow to get out of the view settings screen

21. Click on Tracking Info

Click on Tracking Info

22. Click on Referral Exclusion List

Click on Referral Exclusion List

23. Click on gmu.edu

Click on gmu.edu

24. Instead of just “gmu.edu”, enter the full domain name for the site

Instead of just "gmu.edu", enter the full domain name for the site

25. Click Save

Click Save

26. At the top of the Property Settings screen, make note of the property “Tracking ID”

At the top of the Property Settings screen, make note of the property "Tracking ID"