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Third-party access to School of Business GTM container

At the request of Katherine Johnson of School of Business, I have provided “edit” (but not “publish”) access to their GTM container for a third-party […]

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Analytics Consultation with CVPA about third-party permissions

I met with Stacey Schwartz of CVPA to discuss strategies for providing access to their third-party digital marketing vendor, Capacity Interactive. We have provided them […]

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Analytics consultation for staffsenate.gmu.edu

I met with Lindsey Olson and Amanda Corrigan of the Mason staff senate to discuss the analytics implementation on staffsenate.gmu.edu. We discussed web analytics in […]

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Capacity Interactive Access to CVPA Analytics

Capacity Interactive is a Digital Marketing consulting firm specializing in the arts. They will be assisting CVPA with their online marketing for the Hylton Center […]

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Mason Athletics Analytics Background

Background Mason Athletics manages the website gomason.com. The gomason.com website is run on a CMS platform supported by a third-party vendor called Sidearm Sports. The […]

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Consultation with Volgenau about Campaign-Tagging for Upcoming Video Contest

I spoke with Martha Bushong from Volgenau today about implementing campaign-tagging for communications surrounding their upcoming video contest. They plan to spread-the-word about the contest […]

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Consultation with Housing and Residence Life

I met with a representative from Housing and Residence Life to discuss analytics on their website. I renamed their GA account to Mason Housing and […]

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Meeting with CVPA

I met with Pam Muirheid of CVPA to discuss some general analytics questions, as well as to address some specific questions from the director of […]

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Meeting with CVPA

I met with Stacey Schwartz of CVPA to discuss their custom reports and custom dashboards which I had helped them set-up earlier. They had some […]

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Consultation with Schar Regarding Unexpected Data in their Analytics Property

I received a question from Andrew Schappert at Schar about some unexpected data that was showing-up in their Google Analytics reports. Specifically, they had noticed […]