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Private

Consultation with CVPA Regarding Campaign-Tagging

I spoke with a representative from CVPA to discuss campaign-tagging of their emails and social media posts. We reviewed: the campaign-tagging concept; the campaign-tagging scheme […]

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Private

Consultation with Enrollment Management Regarding Campaign Tagging

I spoke with Enrollment Management and reviewed with them how the undergraduate admissions emails were being campaign-tagged and how it can be displayed in Google […]

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Private

Consultation with Stacey re Email Tracking

I worked with CVPA today to review their email campaign-tagging. They are concerned that their email traffic may not be counted correctly in their analytics. […]

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Private

Consultation with University Life Regarding GTM Implementation

I met with Karen Wolf from UL to discuss and demonstrate how to implement the Mason Standard GTM Container for University Life websites. We discussed […]

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Private

Consultation with Staff Senate

I met with Lindsey Olson of the Mason Staff Senate. They tried unsuccessfully to implement campaign-tagging in their recent (Feb. 9th) Staff Senate Newsletter email. […]

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Implementation Updates Private

GTM WordPress Plugin Added to Facilities Websites

In preparation for updating the analytics implementation for Facilities WordPress websites from Google Analytics to Google Tag Manager, Stephanie Werhane has installed, but not yet […]

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Private

Analytics Consultation with Facilities

I met with Aurora Roque from Facilities to discuss organizing/implementing/upgradng their analytics as appropriate. Here are the websites managed by facilities: Office Website Platform GA […]

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Private

Consultation with CVPA re Leadacity Tag Implementation in GTM

I worked with CVPA to implement to Leadacity JavaScript tag for cfa.gmu.edu and cfa.calendar.gmu.edu) via Google Tag Manager. Leadacity (https://www.leadacity.net/) is a product from Capacity […]

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Private

Consultation with MCAA About Campaign-Tagging

I consulted with Candy Neukam from the Mason Community Arts Academy (formerly Potomac Arts Academy) about how to implement campaign tagging for their marketing efforts. […]

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Private

Meeting with CVPA Regarding Tracking Ticket Sales on Tickets.com

CVPA uses tickets.com to sell tickets to performances at their venues (Center for the Arts and Hylton Center). With the help of tickets.com, we have […]