I met with University Events today to discuss campaign-tagging for graduation communications.
We discussed:
- why use campaign tagging,
- campaign tagging strategy,
- campaign tagging mechanics, and
- the use of the Mason Campaign URL Builder
They will be sending out communications by email and on social media, and will also prepare messages to be sent out by other departments (the Office of the Provost, for example).
They will campaign tag the links in thee communications, along with properly campaign tagging the links sent by other departments in indicate who sent the specific message.
We also plan to use the ‘content’ field to store the audience for which the message is intended (undergrad, masters, doctoral, etc.).
This will allow us to see what channels and/or senders get the best response, and for which populations.