I met with CEHD to review their recent Google Analytics reorganization and their GTM implementation.
We reviewed their GA account and tested the GTM implementation and all looked good.
They also had a good idea about a department specific event tracker for the GTM container. This event tracker would send event data to the website’s analytics account but not also to the university roll-up, as the standard event tracker is set-up to do. This may be worthwhile to add to the Mason standard GTM container.