Consultation with CEHD

I met with a representative from CEHD to review their analytics implementation and make suggestions for improvements.

We reviewed the Mason standard GTM container in detail, as well as their current Google Analytics account configuration.

We identified several changes to be made in their Google Analytics account related to labeling and organization of the properties and views in the account, and CEHD agreed to implement the Mason standard GTM container on all of their websites. I walked them through an implementation of the GTM container on one of their sites, and they agreed to implement the GTM container on their remaining websites.

They also identified a minor issue with the tracking of outbound links for file downloads which I plan to correct.