Analytics Consultation with Office of Military Services

I met with staff from OMS to review website analytics theory and strategy.

We specifically discussed including campaign tagging so that they could connect their website visitors with their marketing communications and website conversion goals so that they could see ‘bottom-line’ outcomes for their website visitors.

OMS staff will brainstorm on what their website’s goals are and we meet again a week or two before site launch to get their goals configured in analytics.